Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, content marketing, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on any device.
While the opportunities for engagement have never been greater, these new ways of interacting with the marketplace are, for the most part, a new science. More information is needed about what’s working and what’s not, measuring and analyzing data, and how much of your marketing budget should be getting allocated to interactive media.
The transition in media, from analog to digital, is accelerating and those brands which learn how to unlock the ROI in “real time marketing” will have a significant first mover advantage.Brand Innovators Chicago will provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media. Attendees will hear first hand from client side CMOs, media directors, and brand managers about how they are reaping the benefits of digital media. From thoughtful panel discussions and workshops, to insightful keynotes from the most innovative leaders in brand management, our speakers will share their core strategies and tactics for creating winning online advertising and social media campaigns.
The transition in media, from analog to digital, is accelerating and those brands which learn how to unlock the ROI in “real time marketing” will have a significant first mover advantage. To achieve this goal, however, corporate cultures need to change and key stakeholders at every level of the organization need to “buy in” and embrace these new media platforms. Industry leaders need to provide their management teams with all of the resources, tools, and experience necessary to maximize the opportunities that the media revolution is presenting them with.
Brand management is undergoing a sea change, and the aim of Brand Innovators Chicago is to provide marketers with the knowledge and professional network they need to succeed in this exciting environment. The Brand Innovators Chicago is the only “buy side” conference where we guarantee that you will learn what you are seeking most — directly from your client side peers!