Digital media and the Internet are transforming the way brands must communicate and interact with their consumers. Evolving media vehicles, including online video and mobile advertising, location based marketing, social media, content marketing, and out-of-home media, are creating new methods for connecting with consumers, anytime, anywhere, and on any device. Brand Innovators Chicago will provide brand marketing and media professionals with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging electronic media.
“The opportunities for brands to connect with consumers in today’s world of ever changing technology is staggering. Brand Innovators Chicago offers a chance for brands to get together and learn from each other about the emerging opportunities in a collaborative environment.”
— Pam El, VP, Marketing, State Farm
“What I love about the Brand Innovators Summits is that the speakers on stage are leading brand marketers so the content is always fresh and applicable. The focus is on education and success stories, which raises the bar for all of us. And, because it’s invitation only to client side executives, the networking is first rate. I look forward to Brand Innovators Chicago.”
— Ian Gomar, CMO, Sporting Goods and Fitness and Toys, Sears Holding Corporation
“Technology is enabling marketers to better engage with consumers in ways unimaginable even a couple of years ago. The exponential rate of change, however, has created so many new options, that it often becomes so daunting, that many marketers continue to opt for the same traditional and supposedly “proven” tactics. It is imperative for marketers to continuously test and learn, and evolve in their use of these new, dynamic, and more engaging forms of media. Brand Innovators Chicago is the perfect opportunity for brand marketers to embrace the next generation of marketing solutions, learn from others who have experimented, and collaborate with peers. I am excited about participating.”
— Ed Kaczmarek, Director of Innovation and Consumer Experiences, Kraft Foods