Brand Innovators LLC
Brand Innovators LLC
Kaitlin is Director of Marketing for Califia Farms, which is one of the fastest growing, and most innovative, natural beverage companies in the United States. As part of the Califia Farms team since 2012, Kaitlin has been instrumental in driving and implementing communications, marketing and social media initiatives that have helped the Company, which has introduced over 50 SKUS during her tenure, dramatically grow market share for its premium Almondmilks, ready-to-drink Cold Brew Iced Coffees, and Aguas Frescas, and become one of the most recognized, iconic and award-winning brands in the alternative dairy category. Kaitlin joined Califia Farms from Coca Cola where she served in the North America Public Affairs and Communications organization, overseeing editorial and production processes for digital employee communications. A graduate of Emory University, Kaitlin was the recipient of non-profit ThinkImpact’s Global Development Fellowship in social entrepreneurship. As part of the fellowship, she created a self-sustaining Microfinance Organization in the rural village of Uta in South Africa.
Russ Bley is the VP of Sales at NewsCred, the world’s leading end-to-end content marketing platform. Russ oversees NewsCred’s US Sales department and is responsible for delivering a corporate sales strategy that will meet revenue objectives and drive strategic alignment between sales and the rest of the organization. Russ has over 10 years of sales leadership. Prior to joining NewsCred, he spent five and seven years respectively building the sales teams of Undertone and weather.com. A native midwesterner and graduate of Loyola University – Chicago, Russ has worked in several media markets, and now he and his family are settled in New Jersey. ince its founding in 2008, NewsCred has grown to a 200+ person team of technologists, journalists and creative content marketers based in offices across the US, London and Dhaka. The company is funded by leading investors including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures.
Pernille is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets’ the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world.
Tanisha Chea is Brand Marketing Director for Taco Bell U.S., responsible for driving brand strategy on several key platforms driving the National Calendar, White Space Discovery and Non- Traditional Growth Layers. In her 8 years with YUM! Brands, Tanisha has lead the development and launch of numerous new products and platforms at KFC U.S., KFC UK&I and Taco Bell U.S. In the years prior to her rotation to the UK, Tanisha led Breakfast and developed the U.S. Taco Concept As leader of the Value, Big Eats & Beverage groups, Tanisha directs the company’s strategy and positioning for these pillars, including product pipeline and national marketing plan development. Her work in White Space Discovery has lead the organization to pursue Delivery via 3rd party partnerships and to launch Catering – “Party In-A-Box”. Tanisha has a passion for understanding the consumer and loves taking on ambitious challenges within the organization. “I love the idea of getting to know the consumer so well, that I’m able to find that sweet spot and deliver something they never knew they wanted, but now, can’t live without eating!” By leading a Social Insights and Innovation meeting, Tanisha gets to work with teams to uncover cultural insights that lead to breakthrough and relevant brand interactions with the consumer.
Laston Charriez is Senior Vice President of Marketing, Product and Market Development for the Americas region at Western Union. In this role, Charriez leads all marketing, product and market development activities for the company in the Americas and also has Profit and Loss responsibility in the U.S. He joined Western Union in November 2011. Prior to joining Western Union, Charriez was the Vice President of Insights and Innovation at Sara Lee North America. In that role, he oversaw consumer insights, analytics, and platform innovation and managed a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics, and developing the next innovation platforms across all Sara Lee brands. Born in the Dominican Republic, before Western Union and Sara Lee, Charriez worked at Procter & Gamble for more than 20 years. Charriez has a Bachelor’s Degree in Marketing, Cum Laude, and a Master’s in Business Administration, both from Purdue University.
Nicholas (Nick) J. W. Drake serves as T-Mobile’s Senior Vice President of Digital. Mr. Drake is responsible for leading the strategy, planning, and operations that deliver customer growth, revenue, and a world-class customer experience in T-Mobile’s digital channels. Prior to T-Mobile, Mr. Drake served as the Global Chief Marketing Officer of Quiksilver, Roxy, and DC Shoes for Quiksilver, Inc. From 2009 to 2013 he was the Managing Director of advertising agency TBWA\Chiat\Day, Los Angeles. From 2003 until 2009 he worked at sports goods manufacturer Adidas’s global headquarters in Amsterdam where he held various positions within their Global Brand Marketing and Global Sports Marketing divisions. He served as an advisor to the First Lady Michelle Obama’s “Let’s Move!” initiative, was a speaker at the OECD, and served on the boards of various technology startups. Prior to his executive career, Nick was a former professional rugby player and England Sevens team representative.
Parker started his career nearly 15 years ago as a self-taught designer and developer. Most recently, as the Lead Visual UX Designer for Logitech, Parker has been focused on design systems, conversational UI, and connected home devices. Previous to Logitech, he spent time creating visual design and interaction systems at Intuit, oneID (Acquired by Neustar), and Yahoo.
With deep experience in visual, interaction, and experience design, Parker is able to lead strategy, product, technical feasibility, create prototypes, and design both digital and physical products while maintaining the best possible experience for the user. In addition, Parker has worked at 5 different startups, ranging from mobile apps to retail products. He has created machine learning architectures, recommendation engines, and created award-winning apps and products used by millions of people. Some of those awards include an Apple Design Award, Cannes Lions, and Crunchies. Parker has also created award-winning work for two of the largest ad agencies in the world, TBWA\Chiat\Day and Deutsch LA.
When he’s not pushing pixels, Parker enjoys traveling, coffee, and sport.
As Co-Founder of the Brand Innovators Summit, Brandon Guttman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGuttman
Roberto Grande is the founder of Tier Zero Agency, a forward strategy and Innovation group focused on transforming companies into customer-obsessed, digital-first enterprises. Prior to founding Tier Zero, Roberto started his career as an IP lawyer, becoming partner in a multi-national law firm where his practice focused on strategic technology transactions and the development of sophisticated intellectual property licensing models. Since leaving legal practice, he has founded and managed companies in the technology, entertainment and advertising industries, including serving as a Partner in a sports-industry focused investment bank and collaborating with Interpublic Group (IPG), in the funding and formation of a transmedia content agency. Roberto is based in Venice Beach, Los Angeles.
Gefen oversees publisher and technology partner integrations and rich media ad formats at Celtra. She has over 12 years of experience in creating digital ad products that engage and delight consumers. Prior to Celtra, she was responsible for Mediamind’s mobile and emerging products strategy.
Jenna Langer is VP of Product Strategy at Livefyre. As the first employee, she has led client strategy by helping publishers and brand marketers develop their social and community best practices. Jenna has presented at several conferences about social marketing techniques and humanizing brands through user engagement.
With a deep background in brand building and creative development, Michael also keeps a keen eye on the data to drive growth through a strategic, audience-centric approach to integrated marketing. He’s launched startups, built campaigns for Fortune 500 companies, turned an industry disruptor into an industry leader, and even landed a company ‘spokesperson’ in the Adweek Mascot Hall of Fame.
Bill McCullough is Executive Producer at GoPro, where he leads development, production and publishing of team sports and motorsports content. An 11-time Emmy Award winner, Bill joined GoPro from HBO, where he was vice president of creative development and operations for HBO Sports — where he picked up his most recent Emmy as director for “Real Sports with Bryant Gumbel.”
Scott Norton is co-founder of Sir Kensington’s, the premier producer of all-natural ketchup, mayonnaise, and mustard sold and served nationwide. He has been named one of Fast Company’s “1000 Most Creative People in Business” and on Forbes’ “30 under 30.” Prior to founding Sir Kensington’s, Scott worked at Lehman Brothers in Tokyo and co-founded AsiaWheeling, traveling across Asia for ten months on a folding bicycle. Scott is an Eagle Scout and holds a degree in Economics from Brown University.
Michael Parkes is a seasoned digital marketing executive, with over 15 years of senior leadership experience providing innovative marketing technology solutions to brands and agencies. As SVP North America at Amobee, Michael is actively engaged in bringing Amobee’s patented Brand Intelligence technology and cross channel media activation platform to market, enabling brands to engage consumers with the greatest effectiveness and efficiency. Amobee Brand Intelligence provides a comprehensive understanding of audiences, brands, interests and trends using real time and historical data from across the web, social, mobile and video. Brands are able to activate on discoveries and insights in real time through Amobee’s cross channel and cross device platform. Michael graduated from University of Technology, Sydney with a degree in Management.
Kyle Ransford is a proven entrepreneur who has successfully started several businesses, including Cardinal Investments (a commercial, residential and resort real estate developer) and Bank of Manhattan (a community bank in Los Angeles, CA). He has extensive investment banking experience having previously worked at Hoolihan Lokey and Halcyon Asset Management, LLC. Mr. Ransford has been on the other side of the transaction as well as having successfully raised more than $50M for his own startup companies.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… http://TedRubin.com or @TedRubin
Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web. @briansolis
Shane Steele is the Vice President of Marketing at Chime, a mobile bank account that helps people automate their savings and lead healthier financial lives. Ms. Steele joined Chime after two years running her own consulting business focused on consumer marketing and growth strategies for startups including Airbnb, Chime, and other early stage companies. Prior to her time as a consultant, Ms. Steele was the global sales marketing Director at Twitter where she built the marketing function for company’s advertising business. Ms. Steele was previously VP Marketing at Yahoo, VP Marketing at Tremor Video, and Director of Digital Marketing & Emerging Media at Coca-Cola. Ms. Steele began her career as a consultant at Accenture and as Sr. Manager and Creative Lead at Sapient. She graduated from Cornell University where she received a B.S. in psychology. During her time at Cornell she was a member of the Division 1 Volleyball and Track & Field teams, and she worked as a research assistant in the social psychology department, contributing to several published articles on the study of cognitive biases.
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Mike Watson blends relentless problem-solving with market-driven insight to advance customer experiences. Technology disruption is embedded in his DNA. As vice president, product strategy, Mike directs Cree’s strategy externally and across all business units, continuing Cree’s mission to drive 100 percent LED lighting adoption based on the belief that better light changes everything. In addition to driving product strategy and communicating Cree’s vision, Mike pioneered Cree’s disruptive entry into the consumer lighting market with the no-compromise Cree LED Bulb, which has been pivotal in transforming the lighting market and Cree from a novelty into a household name. To Mike, innovation only matters if it’s meaningful, and it requires equal parts ingenuity and action. His unique ability to balance technology development with consumer needs has been instrumental in driving Cree’s climbing position to the fastest growing lighting company. Since joining Cree in 2010, he has seen the company through record-breaking milestones, from achieving new benchmarks in LED efficacy to prototyping luminaires that exceed industry projections, and becoming one of the Top 25 Fastest Growing Tech Companies by Forbes in 2013, and Fast Company’s Number One Most Innovative Company in Energy in 2015. Mike holds a Bachelor of Science degree from Northwestern University in materials engineering and holds several issued patents in wireless communications and media.
Deacon co-founded Walrus, an independent, creatively-led advertising agency, in 2005. Named the 2012 Northeast Small Agency of the Year by Advertising Age, Walrus has worked with national brands including Emergen-C, AMC, Amazon, Bloomberg, Staples, Remy Cointreau, Conde Nast and XOJET, among others. Prior to Walrus, Deacon was the Chief Creative Officer of Mad Dogs & Englishmen, the same agency at which he began his career as a junior copywriter and moved up the ranks to oversee creative at the San Francisco office, then New York. His work has appeared in the One Show, D&AD, Cannes, The Art Directors Club, Communication Arts, the Clios and the Effies.
As SVP of Sales, John Weisgerber oversees GumGum’s talented sales team and is responsible for driving sales strategy, revenue and team development. John brings twenty-five years of sales leadership experience to GumGum, with a track record of building profitable online businesses and driving revenue. Before joining GumGum, John was the Executive Director of Digital Advertising at Hearst Corp. in its Fashion and Luxury Collection, which includes Elle.com. He also served as Vice President of Digital Advertising of Hachette Filipacchi Media and, prior to that, he was Group Advertising Director of Forbes.com. John has been a member of the IAB Executive Sales Council and Professional Development Committee since 2005 and holds a B.S. in Business Administration from the University of Denver.
Benjamin Weiss has been a part of The Bruery’s lifeblood for nearly it’s entire existence. After achieving an entrepreneurship degree from USC, spending a year backpacking the globe, and putting in several years’ work with some of the country’s largest record labels, Benjamin took a risk and changed his course in 2008 to follow yet another passion – craft beer. He joined the then startup brewery as it’s second employee, acting as assistant brewer, bottler, and all around workhorse, ultimately turning in his rubber boots to become the Director of Brand Marketing. During his tenure, Benjamin has helped archetype, develop and promote The Bruery’s brand, and their hundreds of beers, turning it into a major player in the craft beer community across America and beyond.
Wendell is Vice President of Business Development and Strategy at Simulmedia where he focuses on developing new products and leads Simulmedia’s partnerships with technology companies and data suppliers. Previously Wendell was director of Smart TV Advertising and Interactive TV platforms for LG Electronics where he launched the industry’s first advertising and interactive TV platforms for LG’s Smart TV. Earlier Wendell had 15 year years of leadership marketing and business development roles in the technology industry where he developed, launched and shipped new products and services with total sales of over $3B at Intel, Flextronics and Acer. He holds an MBA in marketing from UCLA’s Anderson School of Management and Bachelor’s and Masters’ degrees in electrical engineering from Harvey Mudd College.