Challenger Brands Take on the Fortune 500
From traditional challenger brands like Dr. Pepper, Taco Bell and Virgin America, to a whole new generation of technology driven startups, including Airbnb, Uber, and GoPro, challenger brands continue to disrupt the status quo, building new and formidable businesses in no time, and — in some cases — creating entirely new markets for their products, in the process. Brand Innovators Challenger Brands will deconstruct what makes challenger brands click with consumers and why technology is a game changer for all companies that want to stay ahead of the pack. Learn what you need to know to leave your competitors in the dust!
Qualified brand marketers may register for Brand Innovators Challenger Brands, by filling out the following brief Registration form.
“It’s been kind of mind-blowing! I’ve met a lot of really smart people with really big ideas. And it creates the opportunity to connect with folks in a way for relationships to be established going forward.”
— Steve Sommers, VP Global Brand Marketing, Under Armour
“Right now, technology has created a scary, complex and at times overwhelming space for marketers. They know they can no longer rely on their agency; I’d go so far as to say it’s almost irresponsible marketing to assume they will get it. However, you’ve got to break through. What a tremendous opportunity to come together in this spirit of trust and bonding at a Brand Innovators event to learn about new tools to help tell your story. It’s pretty unique in the marketplace.”
— Mike Donnelly, SVP, Group Head Global Digital Marketing, MasterCard
“I have really valued the Brand Innovators experience. There are a lot of other brands represented — colleagues you can learn from, share best practices with just network with to become a better marketer.”
— Cheryl Gresham, Director of Media, Taco Bell Corp.