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by , | Brand Approved | 10/18/2012 | Uncategorized
Earlier this month, Business Insider listed Vente-Privee, creator of the flash sales business model, as #10 on its DIGITAL 100 list of the world’s most valuable private tech companies…twenty spots above it’s primary US competitor, Gilt Groupe. With the flash sales category slowing down since last year, we spoke with Mike Steib, CEO of vente-privee …
by , | Brand Approved | 9/13/2012 | Uncategorized
How relevant is Fisher-Price to Generation Y Moms? This question helped drive the brand refresh that Fisher-Price launched this year. The refresh includes a new ad campaign, website, Facebook presence, mobile applications and global blogger program. We spoke with Lisa Mancuso, SVP Marketing at Fisher-Price, to better understand how the 83-year-old brand is maintaining its …
by , | Brand Approved | 9/4/2012 | Uncategorized
Poppin, a new vertical online retailer, launched today. The company, that is selling products to help define people’s workstyle, intends to fill the gap between the products we use for work and those available in the rest of our lives. Led creatively by designer, Jeff Miller, Poppin is introducing 250 original products spanning the writing, …
by , | Brand Approved | 8/9/2012 | Uncategorized
“Diversity” can sometimes be viewed as a feel good corporate buzzword. But it is absolutely imperative from a business/marketing perspective. For a customer-centric organization to out-innovate, out-maneuver and win in today’s marketplace, it must have an internal organization made up of diverse employees who model the very customers it aims to serve. A diverse workplace …
by , | Brand Approved | 8/9/2012 | Uncategorized
Creating a new and innovative approach to a well-known safety issue is difficult. However, State Farm is defining their brand and their new approach to teen driver safety with a new campaign called Celebrate My Drive™. Car crashes are the leading cause of death for teen drivers, nearly five times more than cancer and poisoning …
by , | Brand Approved | 8/9/2012 | Uncategorized
It was announced last week that Sony owned Columbia Records made an investment in technology startup, Stamped. This marks the first time that the record label has helped fund a startup. We spoke with Elliot Lum, VP Strategic Marketing, to uncover more about the investment, what it means for the label and to learn what …
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by Brandon Gutman
Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.
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Bob Arnold is Associate Director of Digital Strategy at Kellogg. His responsibilities include co-creation of digital strategy for Kellogg brands, building digital marketing capability and leading large scale digital projects. Arnold is also a 10 year digital marketing vet from Procter & Gamble, where he led digital strategy for several Global Business Units. We spoke …