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by , | Brand Approved | 8/31/2012 | Featured Blogger
Sears Has Best Olympics Commercial?

Consumers and marketers are surprised to admit that Sears is behind one of their favorite commercials being aired during the 2012 Olympics. The brand that once touted its “softer side” slogan, is now airing a commercial with a romantic guy and girl running face first into a Kenmore refrigerator. The television ad, known as “The …

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by , | L'Oréal | 7/2/2012 | CMO Insights, Featured Blogger
Marc Speichert, CMO of L’Oreal USA, to Co-Chair Brand Innovators Integrated Media Buying Summit on July 12th at Museum of Modern Art

Digital is fundamentally reshaping how we market to our consumers. Just as they are learning about and adapting to new technology in their everyday lives, we must constantly adapt our strategies to ensure we are speaking to them where, when, and how they want to be spoken to. There are few places where this is …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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