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During a Q&A session at the recent Brand Innovators Digital Video Advertising Summit, Bonin Bough, VP of Global Media and Consumer Engagement for Kraft Foods, made a positive statement for the emerging medium by illustrating the large CPG’s commitment to it. Bough explained to his interviewer, Gian Lombardi from YuMe, that Kraft is being amazingly …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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