Brand Innovators LLC
Brand Innovators LLC
As Vice President of Strategy, Madhur leads the worldwide marketing strategy within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 100+ countries, 25 industries, 11 lines of business and 5 product categories. A proponent of both Art & Science of Marketing, the strategic framework developed by this team is projected to help SAP reach 1B people and double the Return on Marketing Investment (ROMI) by 2015. Madhur prior stints include management consulting at Booz & Company, business development at Oracle and sales at HCL. His educational credentials include an MBA from Wharton, a Master’s in Information Management and undergraduate degree in Engineering.
Ben Arnon is dedicated to demystifying social media marketing so brands can focus on the fundamentals of creating deep, meaningful connections with their consumers. Ben initially worked in feature film development at Jersey Films and then held brand and retail marketing roles at Universal Pictures. He later joined Yahoo! Music as Director of Business Development where he managed content acquisition deals. In 2008, Ben became Director of Business Development and Sales at Blue State Digital, which led the innovative and successful media strategy for President Barack Obama’s presidential campaign. Ben earned an MBA from UCLAs Anderson School of Management and a bachelor’s degree from Emory University.
Jocelyne Attal is the founder and CEO of New York based JAGENCY, a strategic marketing consultancy advising Fortune 100 executive leadership. She has been named Chief Marketing Officer in residence at San Francisco parisoma, an experimental environment hosting 70 startups where ideas meet execution. Previously, Attal held leadership positions at IBM and Avaya. At IBM, she was VP of Marketing for WebSphere and was the driving force in making WebSphere a leading brand in the industry. As CMO of Avaya, Attal led all Marketing functions and Corporate Communication through 16 quarters of profitable growth. Attal has been a keynote speaker at the ANA and was recognized by the World Economic Forum, which named her a Global Leader Tomorrow.
As CMO of SAP, Jonathan oversees the development and execution of marketing and communications strategy across the globe. He strives to drive improved business results, uncover new business opportunities, and guide strategic decisions that help SAP run better. Jonathan joined SAP during the 2007 acquisition of Pilot Software, where he was president and CEO. Prior to leading Pilot, Jonathan was CEO and president of Accrue Software – a Web site analytics company; and president, CEO, and co-founder of NeoVista Software – a pioneer in the predictive analytics and data mining markets. Jonathan was named the most social CMO in the Huffington post, and a top CMO on Twitter by Social Media Marketing Magazine. Jonathan holds a master’s degree in computer science from Duke University, and a bachelor’s degree in computer engineering from the University of Virginia.
Larry Black is Global Head of Marketing for FTSE, one of the world’s largest index providers and a driving force in the growth of the ETF business globally. Larry has been a leader in helping financial-services firms on both sides of the Atlantic modernize their marketing platforms and leverage thought leadership to engage with clients, prospects and the media. Before joining FTSE a year ago to lead its first-ever brand campaign in the US, he oversaw new media marketing and content strategy at AllianceBernstein. Early on, Larry served as a correspondent and columnist for leading financial news media in both New York and London. He attended McGill University in Montreal, the Centre de Formation des Journalistes in Paris and NYU’s Center for Digital Multimedia.
Tami is responsible for driving IBM’s Social Business initiative, which helps companies to improve sales, marketing and workforce productivity by building social into the fabric of their organizations. Her stated mission is to help IBM become the number one Social Business in the world and to help clients become socially forward businesses. Tami has worked at IBM for 10 years driving marketing programs across the company. Before coming to IBM, Tami worked as a Wall Street analyst in the retail sector. She has her MBA from the NYU Stern School of Business. Tami has a passion for digital marketing and speaks internationally on the topics of Digital Marketing & Social Business.
Russ, Co-Founder and CEO of Dynamic Signal, is a digital media industry veteran with more than 15 years of experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania. Follow Russ on Twitter @rfradin
Penni Geller is Senior Director of Corporate Marketing at CA Technologies, one of the largest independent enterprise software companies in the world. Penni leads the C-level thought leadership program, Smart Enterprise. This integrated program includes print, online, and mobile apps and has grown into a vibrant executive community representative of the global F1000. In the process of delivering resources for various PR, demand generation and loyalty programs; Penni has learned how to attract executives globally based on her years of experience in B2B for IT and B2C in the rag trade. Penni’s career began at Dowling College with a Bachelor of Science in Marketing.
Francois Gossieaux is a co-founder and co-president at Human 1.0, a research-based marketing innovation strategy firm that works with leading brands. Through his role as a Senior Fellow and Board Member at the Society for New Communications Research (SNCR), Francois has developed deep expertise in how to leverage social media in business. Prior to Human 1.0, Francois was a marketing executive at a number of product startups, including eRoom Technology. He also worked in senior marketing positions for companies like Bayer, and Stratus Computers. He is the co-author of The Hyper-Social Organization, and is currently working on his next book, tentatively titled Culture Trumps Strategy.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Katrina Klier is an accomplished digital marketer, business executive and industry speaker. She is the Global Managing Director of Marketing and Communications, Digital at Accenture. In this role Katrina leads Accenture’s global digital presence and engagement. Prior to joining Accenture, Katrina built and led the global digital and channel marketing organizations for Microsoft’s OEM business. An active supporter of women in technology Katrina was named a Nifty50 Women in Technology 2012.
Lauren has extensive global experience in technology, corporate development, brand licensing and marketing. Lauren recently joined On Demand Books, a second stage start-up based in NYC, as the Chief Operating Officer. Lauren is responsible for all aspects of the business – brand building, sales, marketing, product development, strategy, investment and most importantly, driving growth. Prior to On Demand Books, Lauren spent 6 years at Kodak as the VP of Brand Licensing, VP of WW Marketing and General Manager of the Entertainment Imaging Business. Previous to Kodak, Lauren was at Hewlett Packard in senior management positions including marketing, sales, new technology investments and business development. Lauren is also on the advisory boards of several startups in NYC & Israel. Lauren has an MBA from NYU’s Stern School of Business.
Richa rides the digital waves…as a digital strategist she helps clients increase and enhance their online presence and develop cross-channel marketing programs. Prior to financial services, where she is now, Richa worked in technology for Dell where she oversaw the development, launch and revenue growth of new services on Dell.com. Richa is also the VP, Public Relations for an award winning Toastmasters Club, SEC Roughriders where she led the redesign of the new club website. Richa has Honors in Economics from University of Delhi and an MBA in Marketing & Entrepreneurship from University of Texas at Austin.
Jon Peters is currently Social Media Manager at AMD, he is focused on building the company’s social and digital infrastructure and responsible for defining the employee focused social content amplification and Brand advocacy programs. Jon has over a decade of experience with social and digital platforms which include listening, monitoring, publishing, application development, advocacy and analytics. Previously, Jon held a senior digital marketing and social strategist position at adidas AG (Germany) and Global Program Manager role at Dell (Ireland). He was also a software application development Project Manager at IBM and Dell.
Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies. Dynamic Signal provides brands with a platform to create direct relationships with customers, employees, advocates, fans and influencers enabling them to become amplifiers for the brand. Our comprehensive solution helps brands engage their audiences through communities on the web, facebook, social and mobile providing rich ROI analytics. Ajay works with brands to align their strategy and marketing objectives with the rapidly growing opportunity of social media. Ajay is an expert on social media ROI, earned media value, and can help a brand calibrate their investment in social media.
Naeem is Senior Manager for Partner Operations at VMware, and leads global Cloud Computing initiatives – Content, Social, Mobile and Gamification strategies to over 450K users. With over 17 years of experience, Naeem has led innovative web portal projects at Dell, KPMG, Walmart, Boeing, Verizon, Pepsi, USAID, and other Fortune 500 clients. Naeem also serves as an ambassador to several non-profits, with work in Afghanistan, and is also a documentary filmmaker, with films aired on PBS.
Julie Roehm is currently the “Chief Storyteller” and SVP of Marketing for SAP. In this role, Julie and her team are helping to humanize the SAP brand via the stories of their customer’s and their customer’s customers. Her team also has responsibility for the corporate portfolio marketing and strategy, thought leadership as well as services marketing. Prior to this, Julie owned and ran a marketing and strategy consulting firm, /Meta, LLC for over 5 years. Before that Julie was the SVP of Marketing Communications for Wal-Mart Stores which was succeeded by her role as the Group Director of Marketing Communications for DaimlerChrysler which succeeded her various management roles at Ford Motor Co. Julie holds a BS in Civil Engineering from Purdue University and an MBA from the Booth School at the University of Chicago.
Merrick Rosner is an experienced sales and business executive, specializing in building and leading successful sales teams. In May 2011, Merrick joined Poppin as the VP of Sales and Business Development. Merrick is currently planning and executing our B2B strategy. B2B is one of three sales channels Poppin sells through, alongside E-Commerce and Wholesale. Prior to Poppin, Merrick held leadership roles with Yodle and Office Depot. When he left Depot Merrick swore he would never go back to the dreary world of office supplies or wear pleated pants again. Then, along came Poppin.
Crispin Sheridan joined SAP’s Canadian operation in 1998, managing the sales and marketing portal. He moved to New York in 2001 to bring lead generation and search to SAP’s new global direct marketing and web teams. He is focused on demand generation across 70+ markets, covering paid, organic and onsite search. In 2011, Crispin launched the SAP Digital Test Lab, leading testing across SAP.com and campaigns; he launched SAP’s first mobile enabled sites in 2012 and in 2013 he added tag management to his portfolio and has completed the first pilot of true digital attribution that now guides SAP’s allocation of resources across touch-points.
Marcy’s responsibilities focus on driving Nielsen’s worldwide brand strategy and identity, positioning, digital and social, industry partnerships, events, and creative services. Marcy is an 18 year veteran of American Express where she held a number of senior leadership posts globally, and has been recognized for her leadership with numerous internal and external recognitions including B2B Magazine’s Marketer of the Year 2009, Top Marketer 2007-2011, the Advertising Women of New York’s Impact Award 2010, and Small Business Trend’s Top 100 US Small Business Influencers to name a few. Under her leadership, American Express was also the recipient of several distinguished awards, such as Interactive Agency Board’s Gold MIXX 2009, Webby 2009, as well as select honors, including Top Brand Marketing Program.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.