Brand Innovators LLC
Brand Innovators LLC
Ellie Ahmadi is leads Global Emerging Channels & Mobile Marketing for Accenture. Prior to joining Accenture in January, she spent 9 years spearheading digital marketing at Protiviti, a B2B consulting organization. As the lead digital marketing and strategist for Protiviti, Ellie helped build brand awareness and generate demand online and am well-versed in creating integrated marketing plans across sales, technology & marketing departments. @elliebaba
Randi Alterman leads teams that explore, discover and invent things digital. In her role as a digital marketing strategist at GE, Randi is a team leader within the GE Intelligent Platforms division, where the mandate is to transform the way companies do business using high-performance technology solutions powered by the Industrial Internet. This involves providing customers with control systems, industrial software, automation technology and embedded solutions — all of which enables them to connect their machines, data and insights and people for greater productivity (including reduced unplanned downtime and lower costs). Pusing the digital footprint using everything from social platforms to marketing automation tools, Randi’s team helps companies achive brand messaging goals to better engage customers, assist sales teams and drive thought leadership. Prior to joining GE in 2006 Randi was Director of Strategic Marketing at job-search giant Monster. Earlier in her career Randi worked for research and consulting powerhouses Arthur D. Little and McGraw Hill. @RandiAlterman
John Bell heads up Enterprise Digital Marketing at Travelers. Taking a decidedly different marketing approach — one that puts data-driven content, digital marketing and social engagement at the heart of marketing — Bell’s team is evolving the marcom mix to map to a new type of customer journey. Prior to joining Travelers in 2013, John spent 13 years at Ogilvy, most recently as Global Digital Director, working with brands including Ford Motor Company, Nestle, IBM, Coca Cola, and DuPont and won a Silver Lion at Cannes. At Ogilvy, he spearheaded the agency’s social media solutions practice, Social@Ogilvy. John drove senior client engagements with enterprise social media strategy and developed Ogilvy’s social planning framework as well as running a global training program for staff and clients. John launched his career at the ground-breaking digital effects house Charlex, known for some of the most innovative TV commercials and promo pieces of the ’80s. He went on to work as VP and Creative Director at Discovery Communications and headed-up the visual design studio at Downtown Digital, a joint-venture between Viacom and AT&T. John also spent two years as President of the Word of Mouth Marketing Association. @jbell99
Linda Boff is responsible for GE’s global advertising, digital and content marketing along with the company’s brand, experience, sponsorship and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.Boff is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year and 2012 Media Maven. She is on the Board of Partnership with Children, a NYC-based organization which provides social support to 5000 hard-to-reach school children. Boff is also on the Ad Council’s Executive Committee and is a member of Digital 50. Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children. @lindaboff
Jamie Braaten is the Lead for Marketing Communications and Brand at GE, where GE’s Industrial Internet is a major focus. Messaging the company’s sophisticated strategy for connected machines — how machines talk to machines and how machines talk with humans — she lives and breathes collaboration and connectivity. Jamie originally joined GE in 2007, working in communications at GE and GE Energy before exiting for a sojourn at digital strategy agency HD Made, where she was a Project Manager from 2011 to 2013. She is a Six Sigma Green Belt. @JamieBraaten
Tami Cannizzaro joined eBay in April as a Senior Director after 13 years at IBM. At eBay, Tami is the market leader for Global Demand Generation for the eBay Enterprise business unit. Tami designs strategic programs to target new clients, nurtures the community of existing clients, and leads the rollout of new marketing systems to support lead generation and business pipeline reporting. At IBM, Tami was most recently Global Vice President of the IBM Cloud Marketing division. An advocate for business transformation in today’s digital-mobile-social-centric customer economy, Tami began her career path on Wall Street as a research analyst in the retail sector. She has an MBA in Finance and Marketing from New York University’s Leonard N. Stern School of Business and received her BA in English from The Catholic University of America. @tamicann
Ami Chitwood is a senior social media strategist specializing in B2B environments. As Senior Manager, Marketing & Communications, Social Media, she led the creation of a team of social media managers, streamlined social media publishing and social media analytics, grew our multiple social media channels and profiles, and led social media U.S. strategies for the company. This year, she has set her sights to expand social listening and increase performance across social platforms, as well as host monthly social media calls with large teams of social media managers. Her primary objective is to grow our overall social media, analytics, monitoring and listening programs and experimenting with new social media tools and environments. Over the course of her career, Ami has done everything from develop global shadow teams to working on content and site usability, at companies including Fidelity and Pyramid Research. @achitwood
As Commercial Digital Manager within Marketing & Communications at GE, Lawrence DiCapua’s goal is to make it easier for GE businesses to sell and easier for GE customers to buy. A crucial part of this involves helping GE businesses adapt to the newly empowered buyer by leveraging the optimal marketing strategy and technologies. Since Lawrence launched the CoE, the impact of Revenue Marketing has been measured in deeper relationships with key audience segments and billions of dollars in wins and pipeline. Prior to joining GE, Lawrence led Relationship Marketing PepsiCo’s Beverage division, leveraging rich consumer data to create engaging, tailored experiences across multiple digital touch-points, resulting in significant lifts in brand equity and sales. Lawrence has also held senior marketing/analytical positions at McKinsey & Company and JPMorgan Chase. Lawrence holds an MBA from the NYU’s Stern School of Business and a BA from the University of Vermont. @lawrenceHD
Meredith Feiner is VP Brand and Content Strategy at Goldman Sachs, focused on social media marketing and maintaining a presence online via platforms including Twitter, LinkedIn and YouTube. Prior to joining Goldman Sachs, she worked in Communications at NBCUniversal, focusing on the strategy and execution of events and digital communications efforts for the company’s pro-social initiatives, including “Green is Universal.” Before that, she was part of the global Communications Leadership Development Program at GE. Completing rotations in Europe, the Middle East and the US that focused on both internal and external communications strategy and practices, Meredith worked on employee communications campaigns for ecomagination, and recruiting campaigns in the Middle East and Africa, one of the company’s fastest growing markets.
Penni Geller is Senior Director Digital & Content Marketing at CA Technologies. She leads a team of marketers responsible for delivering insightful digital content to entice potential new customers, build credibility and instill customer loyalty. During her time at CA, Penni has brought thought leadership to IT executives from around the globe via Smart Enterprise magazine, Smart Enterprise Exchange — an online executive community — and Smart Papers, rich infographics on topics important to technology leaders. Penni regularly works with IT executives across 4 continents to bring their point of view and perspectives to life. Penni has a B.S. in computer science and marketing from Dowling College.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
As Vice President/Business Leader of U.S. Digital Marketing at MasterCard Worldwide, Elaine Lawson manages the overall strategy and execution of MasterCard’s digital, social, and mobile marketing initiatives for Consumer and Small Business with the objective of driving card preference and usage. Her responsibilities include digital media planning, managing overall digital/social/mobile campaigns in market, optimizing campaigns for top performance, content creation, setting benchmarks/analyzing results to determine key insights to impact future programs, and community management across multiple social platforms. Elaine is also responsible for managing paid search (SEM) and natural search (SEO) to drive top of first page results on Google and other search engines. She also facilitates partnerships with third parties to develop turn-key digital/social solutions and to tailor strategies to help drive mutually beneficial results. Before joining MasterCard, Elaine was a Senior Marketing Manager at Verizon Communications managing traditional and digital marketing campaigns across various products including FiOS TV and Internet service. She has also worked in Account Management at the advertising agencies Ogilvy & Mather, Young & Rubicam and UniWorld Group, managing campaigns for brands such as Kimberly-Clark, Duracell, the US Census Bureau, Colgate-Palmolive and AT&T. @moviegirl678
Andrew Markowitz leads a global digital strategy group across GE with a focus on driving stakeholder connection and conversion. Andy drives first-class digital capabilities in areas including, strategy, lead generation, search, content, social media and customer engagement. The group also focuses on training and development to drive scale, providing external perspective and identifying customer points of relevance. Prior to GE, Andrew worked at Kraft Foods, Inc., where he was Director, Digital Services, leading a Center of Excellence for all digital activity including: digital strategy, on-line media, creative agency relationships, social media marketing, search engine marketing, and standards and training. He joined Kraft Foods in 2000 as the e-Commerce marketing lead for both the Desserts and Post Cereals businesses. Prior to joining Kraft, he worked at Send.com, the on-line gift company, as well as Dentsu Corp., Ammirati & Puris and Lintas.Andy graduated from Indiana University. @AndyMarkowitz
Steven Menges owns worldwide demand generation for a leading B2B life sciences software and Cloud solutions company and has been an adjunct professor teaching Strategic Marketing online and in-classroom at New York University’s (NYU), SPS M.S. in Integrated Marketing and M.S., in Management and Systems master’s degree programs since 2010. Mr. Menges has 20 years experience in advertising, marketing and management consulting working for start-up, mid-size and global F1000 organizations in a variety of roles including Business Unit CMO, VP of Product Marketing and Director of Global Campaign Marketing. Mr. Menges is also the co-founder of the B2B Black Box Institute, an independent, not-for-profit organization dedicated to perfecting and promoting the professional discipline of business-to-business (B2B) marketing and its current and future practitioners.
As part of the company’s headquarters marketing organization, Steve Pepe leads the strategy and incubation of new go-to-market models for various parts of our B2B and B2C divisions. In human speak, that means making it easier to buy (for customers) and easier to sell (for the company’s field teams). Steve joined GE in 2010, and has had previous management roles within the Heathcare and Water & Process Technologies units. Prior to GE Steve held leadership roles at the University of Rochester Medical Center and Novatek Communications, Inc. Steve was named to the Brand Innovators 40 Under 40 East Class of 2014. @Steven_Pepe
Kyle Peterson is the Global Digital Marketing Manager for Ingram Micro’s Cloud Business Unit. He is tasked with driving new business to Ingram’s new Cloud Marketplace and overseeing the global rollout of each region’s digital properties. His group is also responsible for creating brand consistency and unified messaging across all digital channels. His specialties include digital strategy, brand management, social media, customer loyalty, influencer marketing, and customer engagement. Prior to joining Ingram, Kyle was leading marketing for a startup-focused venture capital firm in Irvine, CA. Kyle also played collegiate lacrosse and is passionate about coaching and mentoring young athletes. @KyleGPeterson
Thomas Quirke is Vice President of Global Marketing, Government Products, Solutions,and Services at Motorola Solutions. He joined Motorola in 1996. Prior to his current position Thomas was Vice President and General Manager of TETRA. For 8 years he held the position Vice President of Product and Solutions Marketing. Thomas holds a Ph.D in Telecommunications from the University of Leeds.
As VP Marketing at NewsCred, the leading content marketing platform, Alicianne Rand leads marketing initiatives – from brand strategy and communications to content marketing, funnel analysis and demand generation. Prior to this, she spent five years leading Account Management at Wolff Olins, the global brand and innovation consultancy, where she directed brand strategy for high-profile clients like AOL, The Smithsonian Institution, NBC and Citibank. With extensive experience in press relations and media, Alicianne has also produced and covered events at ABC News and the US Senate. Alicianne graduated cum laude with a dual degree in Psychology and Sociology from Georgetown University. @aliciannerand
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015. Connect with Ted at TedRubin.com or @TedRubin.
Liya Sharif is a Senior Director of Global Brand at Qualcomm, responsible for corporate brand strategy and execution. Liya brings more than 15 years of experience in integrated brand marketing, digital marketing and public relations. At Qualcomm, she pioneered the global social media program, launched the first-ever company blog, and inspired the strategy behind the innovative publishing content engine. She played a central role in developing original content and immersive campaigns that have generated millions of views. Prior to joining Qualcomm in 2009, Liya was Senior VP and Managing Director at JHG, a digital marketing agency. Earlier, she held leadership roles in public relations, integrated communications and brand strategy at Townsend Inc and Widcomm. Formerly a professional Russian ballet dancer, Liya still continues to train and explore dance in her free time. @lsharif
Gary Spangler has worked for DuPont for 35 years. He holds a B.S. degree in Civil Engineering Technology and an MBA from Virginia Polytechnic Institute and State University. Gary has been a Digital Marketer for DuPont since 1999. Gary created the Social Media Center of Excellence for DuPont and is now the Global Digital Marketing and CRM Leader for DuPont Performance Polymers.Gary represents DuPont to the Word of Mouth Marketing Association (WOMMA) and has served on WOMMA’s Board of Directors twice. Gary created WOMMA’s Brands Council that provides a forum for brand marketers to collaborate on ethical and effective Word of Mouth and Social Media marketing. Gary has spoken on Digital and Social Media Marketing to audiences in the United States and Europe including venues sponsored by the American Bar Association, the Online Media, Marketing and Advertising (OMMA) Expo, Ad-Tech, Marketing Sherpa, Cutter Consortium, Direct Marketing Association (DMA) and WOMMA. His opinions have been written in Information Week, NPV Marketing Magazine, Brand Week Magazine, BtoB Magazine and Marketing Sherpa. Gary was nominated for the DMA’s Direct Marketer of Year 2007. His “DuPont Science Stories” social media campaign was a national finalist for OMMA’s Best Campaign in Social Media for 2007. @garyfspangler.
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles