Digital media and the Internet are rapidly transforming how BtoB brands market themselves. From ADP to SAP, BtoB brands are rapidly embracing digital video, social media, content marketing, mobile/tablets and other digital platforms to engage more closely with their customers. Attendees at this event will learn more about how leading BtoB brands are scoring big wins in digital.
Brand Innovators BtoB will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to build their brands. We will hear from some of the best and brightest brand marketers at some of the most innovative BtoB brands in the world, about how they are using technology to drive new customers into the purchase funnel.
Please join us at Brand Innovators BtoB at GE in New York, Wednesday, June 10, 2015, during Brand Week.
This event is complimentary to qualified brand marketers from Fortune 500 and other leading brands.
“I was excited to be a part of Brand Week Chicago 2015. Brands of all sizes are building new and innovative digital experiences every day. Events, like these from Brand Innovators, allows brands to share insights and lessons learned in an engaging and casual format with fellow marketers.”
— Carlos Faxas, Manager, eCommerce New Technology and Digital Concepts, United Airlines
“I always walk away learning something I didn’t expect — whether it’s a nugget from a speaker, or a question from someone in the audience. Hosting Content Marketing Denver at Western Union headquarters was something we’d never done before, bringing so many different marketers together, and as an industry I think we should do more.”
— Karen O'Brien, Senior Director, Global Social Media, Western Union
“As the pace of change in the digital landscape continues to accelerate it’s crucial that we establish mutually valuable relationships with the global technology start-up community with whom we can continue to unlock the magic of our brands. Brand Innovators are a great partner for us on this mission.”
— Geoff Seeley, Global Communications Planning Director, Unilever