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by Ted Rubin Everybody’s talking about customer experience these days, but how many companies actually follow through to ensure that their customers are getting the best experience possible? And how are they doing that? Everybody’s heard the mantra, “You’ve got to think like the customer,” but unless you embed that into your company culture, and …

by Ted Rubin You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers and connections, but we have to listen to make it work. So I’ve been very pleased to see that social listening is (finally) getting some …

Ted Rubin is an author, social marketing strategist, keynote speaker, and acting CMO of Brand Innovators. He sat down with Oracle Social Cloud’s Senior Content Manager Maggie Schneider Huston to discuss how brands can nurture relationships on social media. Maggie Schneider Huston: What’s the best way for B2B companies to build relationships on social media? …

Brand Innovators has announced its Brand Innovators ‘40 Under 40 South’ Class of 2015, recognizing the 40 most innovative brand marketers under 40 years old working in the Southern region of the United States. This year’s winners will be acknowledged the evening of November 10, at a special ‘40 Under 40′ celebration during Brand Innovators …

BtoB marketing is no longer a stepchild. As evidenced by the sophistication, strategy and customer engagement tactics displayed at yesterday’s Brand Innovators BtoB Marketing Summit at SAP in New York, BtoB has evolved with speed and scale. “In BtoB marketing customer experience matters,” said Marcella Shinder, SVP and Head of Global Marketing, Nielsen. “Our clients …

Range Rover announced one of the more ambitious integrated automotive campaigns of the year today aiming to capture “the personality of the brand’s target customer” for the two-year old Range Rover Sport. The campaign theme, “Driven to Another Level,” completes the newly redesigned Range Rover line up that started with the Range Rover Evoque and …

With the NFL regular-season opening tomorrow the league finds its brand under fire at many levels for issues surrounding head injury. Last week it agreed to a $765 million settlement deal with thousands of former players who sued the league, accusing it of hiding the dangers of brain injury. Today, the league announced a more …

Nothing like a good dose of creativity if you’re a brand marketer. Today HBR has a great defense of it. Data, analytics and science aside, Christian Madsbjerg and Mikkel B. Rasmussen argue that the most impactful branding will still come from the places data can’t reach. “Great marketing and advertising campaigns are exquisitely attuned, not …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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