Where Brand Marketers Come to Learn, Comment and Connect

She’s back. You remember Kim? She’s a fictional marketer based closely on the real-life marketers we work with every day. In previous installments we’ve chronicled Kim’s quest for a better DMP and her attempt to move real-time marketing into actual real time. Well, recently Kim faced her greatest dilemma yet: whether to stick with her …

A lot of fuss is made about the complexity of digital advertising, thanks in large part to the alphabet soup that is the tech ecosystem supporting the whole business. But even advertisers who can see past all of that are confronted with another layer of intricacy: Multi-general advertising. For the first time in history, we …

A few months back we decided to try something new. Instead of our usual industry analysis, we thought it would be fun to tell a story that captures what it’s like to be a digital marketer today. The hero of our story was Kim, a fictional character based on the real-life marketers we talk to …

As we close the chapter on The 86th Academy Awards, the 2013/2014 season will be remembered (in these quarters, at least) as the year we celebrated the Black experience and best song went to a snow tune. And how did the marketers fare? Top three search returns of the terms “Academy Awards” and “marketing” produced …

Sometimes – maybe most of the time – the best way to explain something is to tell a story. So, we thought we’d try something a little different and share a story that highlights why it’s so important to innovate in the right way; that is, in a way that never sacrifices operational excellence. Stories, …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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