Where Brand Marketers Come to Learn, Comment and Connect

As businesses become more social, collaboration is becoming the most critical competitive business advantage. An company that is more collaboratively efficient isn’t just more nimble, by applying collective intelligence it can innovate faster. Social enterprises are changing the rules for employees. New tools help break down disjoined internal barriers, giving employees more contextual control. This …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Telling gets you a gesture. Inspiring gets you action and longevity.
    • Stop worrying about whats next & concentrate on executing/delivering on whats now. BUT... have an eye to whats coming.
    • Data has incredible value, but is not the end all and be all. Use data to inform and let judgement be your guide.
    • Social data is great, and needs to be utilized, but do not overlook the value of participation and observation.
    • Be a fly on the wall of your followers lives... step into their living rooms to listen, observe, engage and learn.
    • Read @TedRubin's post via : Why Learn-Learn Is Better Than Win-Win in a Social Media Plan...
    • Want the latest insight on CX? Join the webinar w & . Nov 5th
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