Where Brand Marketers Come to Learn, Comment and Connect

Welcome to the third installment of my series on senior ad tech marketing jobs. In the first installment of this series, I responded to Marc Grabowski, CEO at Iris Mobile, who wrote a great piece on why it can be hard to find a VP of marketing who can do it all. In the second …

Marc Grabowski, CEO at Iris Mobile, recently wrote a compelling piece on the difficulty of finding a VP of marketing who can do it all. Grabowski’s post was so interesting that I couldn’t even respond to it in a single post. In part one of my response, I put forward a few ideas about why …

Some are proclaiming that the future of the Consumer Electronics Show will belong to marketers and it’s easy to see why: connected homes and gadgets are here, and that means lots of new opportunities to reach consumers at their best moments. Automated micro brew appliances that can download craft beer recipes from the web and …

Today is the last day Google Glass Explorer Edition will be available. The company on January 15 announced it was pulling the plug on its Explorer Program, which it described as an “open beta” outreach to consumers. After just under 3 years, the experimental Glass program did ignite a lot of excitement in the wearables …

TapSense, a leading mobile ad exchange, continued its push into wearables with the announcement that it will launch a programmatic ad platform for the Apple Watch. Characterizing the move as an industry first, TapSense cofounder and CEO Ash Kumar described the platform as a “full suite of solutions for developers and brands to get started …

Ever since it emerged this fall that Apple was gearing up for the launch of the Apple Watch, alongside the iPhone 6, the rumor mill has been in overdrive. If Apple’s success with the smartphone is anything to go by, then this latest product might just be the catalyst that takes wearable tech into the …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    No public tweets
Categories
presented by Brand Innovators LLC