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Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can …

David Rubin has left his longtime berth at Unilever to pursue his interests at social firm Pinterest. Rubin, who was VP, Brand Building, U.S. Hair, at Unilever, joins Pinterest as Head of Brands. “He will lead Pinterest’s global brand marketing, helping define the company’s brand strategy, identify key audiences and manage its marketing initiatives,” the …

On January 6, nearly 100 brand marketers joined representatives from cutting edge technology firms to kick-off the 2014 International CES in Las Vegas. A lively cocktail hour preceded the sit-down dinner at the Country Club restaurant at the Wynn Hotel. The Altimeter Group’s Brian Solis was the guest speaker. AOL, Ahalogy, Microsoft, Kargo, NewsCred, and …

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by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
    • Remember... everyone influences someone.
    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
    • When marketing and engaging, don't just think effective, think appropriate. The upside and downside.
    • A brand will become critically valuable to consumers if they invest their personal brand and resources in it.
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