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If, like us, you find yourself pondering the formula for creating “relevant content,” look no further: it’s “generated by marrying “True Grit” (aka ‘big data’) with “True Confessions”, i.e. the real stories from real people that capture their emotional connections to brands.” So says Mary Kay Chief Marketing Officer Sheryl Adkins-Green. That is just one …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • David Shelleny from will share his successes at our Content Marketing Summit on Sept 24th in Minneapolis! @dshelleny
    • 🎉 Brenden Schaefer, Marketing Director will discuss at our Summit on Sept. 10 hosted by in LA!
    • 🎉 Dee Mc Laughlin, VP Global Marketing will speak at our Mobile & Millennials Summit on Sept. 10 in LA!
    • We teamed up with and want to hear what brands think of the
    • Looking forward to hearing from Cindy Chen, Global Head of eCommerce at our Mega Trends Summit on Sept 30 in NYC @TheCindyChen
    • Toni Robinson, Digital PR & Content Management will speak on our "Experience" panel during our Summit on Sept. 10 in LA!
    • Andrea Bernhardt, Director of Digital & Media will speak on a panel at our Mega Trends Summit in NYC on Sept. 30th! 🎉
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