Where Brand Marketers Come to Learn, Comment and Connect

If, like us, you find yourself pondering the formula for creating “relevant content,” look no further: it’s “generated by marrying “True Grit” (aka ‘big data’) with “True Confessions”, i.e. the real stories from real people that capture their emotional connections to brands.” So says Mary Kay Chief Marketing Officer Sheryl Adkins-Green. That is just one …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • RT : Dont miss social mktg strategist at this virtual content mktg summit » (PS its free!)
    • Hashtags are the new water-cooler. Jump into a conversation or hashtag-hub... learn and engage.
    • If Content is King, then engagement is Queen... but CONNECTION completes the family and is the brass ring!
    • Indifference is expensive. Hostility is unaffordable. Trust is priceless. It's all about Relationships.
    • Audiences have Audiences, and Everyone influences Someone.
    • Networks are great, as is Networking... but it’s the Power of Community that adds the most value.
    • There’s no faking it… our customers and prospects have finely tuned antennae when it comes to spotting our intent.
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