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If, like us, you find yourself pondering the formula for creating “relevant content,” look no further: it’s “generated by marrying “True Grit” (aka ‘big data’) with “True Confessions”, i.e. the real stories from real people that capture their emotional connections to brands.” So says Mary Kay Chief Marketing Officer Sheryl Adkins-Green. That is just one …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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