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Content marketers who have gotten comfortable with the concept of native advertising may find their world rocked by a new app called AdDetector that flags sponsored content with a flame-red in-your-face banner message. Created while off-the-clock by Google engineer Ian Webster, it’s being offered as a free plug-in for Firefox or Chrome and works with …

Brand Innovators, the leading community for Fortune 500 marketers, launches its 2014 event series with an information-packed summit at Bloomberg West, on Pier 3, in San Francisco. Guest speakers include John Koller is Vice President, Platforms Marketing, Sony PlayStation and Sony Computer Entertainment of America (SCEA); Ross Halleck, Founder and CEO of Halleck, Inc. and …

As digital channels become more “real-time,” marketing organizations must increasingly consider to what extent they will function in that mode as well, according to a December 17 report by Altimter Group, whose principal analyst Brian Solis will be the guest speaker at the Brand Innovators annual International CES VIP Dinner January 6 in Las Vegas. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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