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For the first time, more than half the online sales associated with the Thanksgiving holiday shopping spree were transacted via mobile, according to a report released today by IBM Digital Analytics. IBM reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data …

Mobile commerce, while appreciated by brands, is still underestimated, according to mCommerceDaily editor and collumnist Chuck Martin, who says “the influence of mobile in-store purchasing remains under the covers.” Writing in his MobileShopTalk column, Martin cites statistics that show that among digital sales in July, 69% were non-mobile, while 31% were via mobile. However, Martin …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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