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Mobile commerce, while appreciated by brands, is still underestimated, according to mCommerceDaily editor and collumnist Chuck Martin, who says “the influence of mobile in-store purchasing remains under the covers.” Writing in his MobileShopTalk column, Martin cites statistics that show that among digital sales in July, 69% were non-mobile, while 31% were via mobile. However, Martin …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • Telling gets you a gesture. Inspiring gets you action and longevity.
    • Stop worrying about whats next & concentrate on executing/delivering on whats now. BUT... have an eye to whats coming.
    • Data has incredible value, but is not the end all and be all. Use data to inform and let judgement be your guide.
    • Social data is great, and needs to be utilized, but do not overlook the value of participation and observation.
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    • Read @TedRubin's post via : Why Learn-Learn Is Better Than Win-Win in a Social Media Plan...
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