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Everyone seems to be talking about dark social. The term, coined by Alexis Madrigal in an article in The Atlantic, refers to social traffic from previously untrackable sources, such as links shared via emails, messaging apps, and some mobile applications. This is opposed to traffic from open social platforms – Facebook, LinkedIn, Twitter, etc. – …

The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data – based on analytics, but with the relationship at the forefront – will emerge as winners. Social media, …

Ted Rubin’s second book, How to Look People in the Eye Digitally, arrived on e-book this month, and makes its print debut in January. Taking this cyber journey alongside one of the most skilled and influential social media practioners on the scene, readers will come away with volumes of insight, all of it designed to …

Facebook’s latest moves with Atlas ad serving highlight a hard trend that is emerging in digital marketing and will accelerate in coming years. The industry is beginning to obsess over the right vendors for the right reason. Facebook’s latest ad technology illustrates a shift in marketer focus towards players who have cemented direct relationships with …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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