Where Brand Marketers Come to Learn, Comment and Connect

Our previous post showed that Millennial women AND men are passionate about women’s equal rights and will continue to move the ball forward on equality legislatively and at home. It’s likely that Millennials will also change culture at work. Media Arche-Hype: Something for Nothing The media often claims that Millennials are adverse to hard work, …

Last week, NBA Commissioner Adam Silver issued a life-time ban to L.A. Clippers owner Donald Sterling for racist remarks that were recently made public. To use an old term, a classic, high-volume, “news cycle” erupted. Lebron James, Magic Johnson, Stephen Colbert and Jimmy Fallon all shared the same source material for social media posts. An …

Millennials (born between 1980 and 2000) are 77 million strong, 40% larger in population than Gen X. This huge generation is increasingly making its voice heard, as 4 million new Millennials will join the voting population every year between now and 2018.* Over the past decade the media has become increasingly fascinated with Millennials, calling …

“The future of business begins with…you!” That says Altimeter Group principal analyst Brian Solis, sharing a peek from his new report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences,” from the stage of Brand Innovators Austin. The Altimeter report, just released and available for download, represents …

A few weeks ago, the W2O Group held its fourth annual PreCommerce Summit on the Thursday before SXSW Interactive kicked off. The day-long event was packed with smart business people, short presentations and a whole lot of networking. Given the fact that only so many people can actually attend these events in person, we made …

It wasn’t so long ago that real-time bidding (RTB) changed the way we think about display advertising. The ability to go from blindly running banners across a website to targeting individuals in real-time turned display advertising from an art into a science – or at least something approximating a science. And so it was probably …

Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot.  Organizations focused on innovation might look to a CTO type.  Those focused on market share fished in their sales pool for their next big tuna. …

It’s that time of year. It’s time for predictions about what the next year will bring in the marketing, advertising, social and technology space. As I’ve done for the past few years, before we start talking about 2014, let’s see how I did in 2013. “We’re going to see less emphasis on hiring heads of …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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