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The days of the 80/20 rule are over. Retailers can no longer rely on 20 percent of customers to bring in 80 percent of their sales. The Internet has irreversibly put the power into the hands of the customer, providing transparent, easy access to a world of choices. Now, a new marketplace has evolved. Competing …

As a digital marketer in 2014, you stand at a crossroads of opportunity. On your left are the customers and prospects, ready and receptive to a personalized digital dialogue with your brand. On your right are data and analytics, newly arrived to help you identify your most profitable customers and deliver this dialogue directly to …

Over the course of this multi-part part series, we’ve disproved several media archetypes associated with Millennials. In the process of researching these “arche-hypes”, we came to realize that Millennials are the new cultural revolutionaries. Generation Revolution Millennials’ passion for causes and issues combined with their enormous population and growing voting power is already having transformative …

Our previous post showed that Millennial women AND men are passionate about women’s equal rights and will continue to move the ball forward on equality legislatively and at home. It’s likely that Millennials will also change culture at work. Media Arche-Hype: Something for Nothing The media often claims that Millennials are adverse to hard work, …

Last week, NBA Commissioner Adam Silver issued a life-time ban to L.A. Clippers owner Donald Sterling for racist remarks that were recently made public. To use an old term, a classic, high-volume, “news cycle” erupted. Lebron James, Magic Johnson, Stephen Colbert and Jimmy Fallon all shared the same source material for social media posts. An …

Millennials (born between 1980 and 2000) are 77 million strong, 40% larger in population than Gen X. This huge generation is increasingly making its voice heard, as 4 million new Millennials will join the voting population every year between now and 2018.* Over the past decade the media has become increasingly fascinated with Millennials, calling …

“The future of business begins with…you!” That says Altimeter Group principal analyst Brian Solis, sharing a peek from his new report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences,” from the stage of Brand Innovators Austin. The Altimeter report, just released and available for download, represents …

A few weeks ago, the W2O Group held its fourth annual PreCommerce Summit on the Thursday before SXSW Interactive kicked off. The day-long event was packed with smart business people, short presentations and a whole lot of networking. Given the fact that only so many people can actually attend these events in person, we made …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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