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Schick is putting the finishing touches on the first-ever Hispanic campaign for its Xtreme3 disposable razor brand. Called “Camino Al Éxito”, (Journey to Success), the national campaign offered one boxer and one dancer the chance to make their dreams a reality, via an integrated digital and TV campaign. “We pride ourselves on questioning conventional wisdom …

Two weeks ago P&G CEO A.G. Lafley sent a shot across the digital marketing bow by telling shareholders that 35% its US marketing budget was being spent on digital marketing. The reaction from brand marketers, however, was decidedly muted. Part of that comes from the mutual respect among the branding community. Part of it came …

It’s shaping up to be a notable summer for iconic brands as they go to the next level in digital marketing. Louisville Slugger mixed its MLB All-Star effort with social media. Harley Davidson is working online engagement for its upcoming 110th Anniversary bash. Now Bass has announced an integrated initiative to bring the penny loafer …

  It’s 1766. In Great Britain, the colonies of America are just starting to act up and a man named James Christie holds a sale from his Great Rooms in Pall Mall, his first permanent auction rooms, on 5 December. The sale includes two chamber pots, a pair of sheets, two pillowcases and four irons. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • We need to steer clear of the word Targeting, and instead gear our conversation towards the concept of Matchmaking.
    • To truly unleash the power of Social for a company/brand we have to realize 1st off that it's not one-size fits all.
    • YES! “Old version of mktg—the four P's: Product/price/promotion/placement—has now become so transparent” ~
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