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By Ben Plomion, SVP, GumGum Did you catch the wave? Promotional materials for the recent Brand Innovators Mega-Trends summit held during Brand Week in New York showed a drawing of a surfer riding an illustrated wave made up of all kinds of digital stuff (the Facebook logo, WiFi and @ symbols, line drawings of computers …

by Evan Neufeld Since the inception of loyalty programs more than century ago, much has changed in the way consumers interact with companies and how companies work to foster consumer loyalty. In an increasingly cross-platform world, the fight for customer loyalty has exploded into a 24/7 endeavor. Many would suggest that customer relationships and loyalty …

by Evan Neufeld Never have so many talked so much about a topic so little quantified as the marketing organization of the future. There are many airy proclamations of big, vague changes lying ahead as marketing organizations evolve to deal with developing trends such as the increase of programmatic buying, the growth of native advertising, …

On a daily basis, we buy into brands as consumers, for their product benefits, the values they represent and what they say about us, as people, if we consume them. Businesses that sell us such brands, typically have smart CEO’s, who stay on top of metrics and indicators to know how their brand and business …

Imagine a swarm of zombies loosed on Madison Avenue. Only you don’t have to imagine — it’s real! Global advertisers will lose an estimated $6.3 billion globally to bots in 2015, according to a newly released study by cyber security firm White Ops that attempts to quantify ad fraud. The problem is computer malware — …

What is the biggest social media stumbling block for Fortune 500 firms? According to social strategist and “Return on Relationship” author Ted Rubin it’s fear of taking the plunge and embracing social 120 percent. It’s “fear of the hard work and time it takes” to do social right, Rubin told social media and marketing blogger …

Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has been deemed “too big,” “too mainstream” and even “over.” But, we decided to make the …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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