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What is the biggest social media stumbling block for Fortune 500 firms? According to social strategist and “Return on Relationship” author Ted Rubin it’s fear of taking the plunge and embracing social 120 percent. It’s “fear of the hard work and time it takes” to do social right, Rubin told social media and marketing blogger …

Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has been deemed “too big,” “too mainstream” and even “over.” But, we decided to make the …

During a Q&A session at the recent Brand Innovators Digital Video Advertising Summit, Bonin Bough, VP of Global Media and Consumer Engagement for Kraft Foods, made a positive statement for the emerging medium by illustrating the large CPG’s commitment to it. Bough explained to his interviewer, Gian Lombardi from YuMe, that Kraft is being amazingly …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Telling gets you a gesture. Inspiring gets you action and longevity.
    • Stop worrying about whats next & concentrate on executing/delivering on whats now. BUT... have an eye to whats coming.
    • Data has incredible value, but is not the end all and be all. Use data to inform and let judgement be your guide.
    • Social data is great, and needs to be utilized, but do not overlook the value of participation and observation.
    • Be a fly on the wall of your followers lives... step into their living rooms to listen, observe, engage and learn.
    • Read @TedRubin's post via : Why Learn-Learn Is Better Than Win-Win in a Social Media Plan...
    • Want the latest insight on CX? Join the webinar w & . Nov 5th
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