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What is the biggest social media stumbling block for Fortune 500 firms? According to social strategist and “Return on Relationship” author Ted Rubin it’s fear of taking the plunge and embracing social 120 percent. It’s “fear of the hard work and time it takes” to do social right, Rubin told social media and marketing blogger …

Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has been deemed “too big,” “too mainstream” and even “over.” But, we decided to make the …

During a Q&A session at the recent Brand Innovators Digital Video Advertising Summit, Bonin Bough, VP of Global Media and Consumer Engagement for Kraft Foods, made a positive statement for the emerging medium by illustrating the large CPG’s commitment to it. Bough explained to his interviewer, Gian Lombardi from YuMe, that Kraft is being amazingly …

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by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Conversation is the ultimate content...
    • Do not simply listen to what people are saying, hear them, react to them, and then drive action.
    • YES! RT : Social is gr8, but socializing even better! To socialize you need context and connection.  @thinkaha
    • Relationships ARE the new currency - honor them, invest in them, & turn your "Targeting" into "Matchmaking" Return on Relationship!
    • Indifference is expensive. Hostility is unaffordable. Trust is priceless. It's all about Relationships...
    • Let's make the power of Social for the future... not only about Saying, but about Doing. Not Telling, but Leading.
    • "You can have the best data in the world, but if your customers don't feel like you care, it's useless." ~via
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