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As mobile purchases continue to grow, online sales leader Amazon has debuted a new smart phone geared to enhancing the shopping experience. Introduced yesterday at an Amazon media event in Seattle, the Fire Phone offers “Dynamic Perspective” that will allow for a tilt-based 3D perspective that will enable easy viewing of items from different angles. …

As mobile purchases continue to grow, online sales leader Amazon has debuted a new smart phone geared to enhancing the shopping experience. Introduced today at an Amazon media event in Seattle, the Fire Phone offers “Dynamic Perspective” that will allow for a tilt-based 3D perspective that will enable easy viewing of items from different angles. …

In an effort to give credit where credit is due, Tongal turns a white-hot spotlight on the art and craft behind viral videos, hosting the inaugural ‘Tongies’ Awards at the historical El Rey Theatre in Los Angeles tomorrow, April 2. The event will gather top community members to celebrate the best work of 2013. The …

You are what you wear – the phrase takes on a literal meaning in today’s era of digital wearables. Companies from Intel to Nike are jumping on this important trend,which will be explored in depth at the Brand Innovators Fashion Week summit, February 14 in New York. Brad Berens, Principal at Big Digital Idea Consulting …

Storytelling is an essential part of branding, allowing business owners to wax lyrical about their products while holding their clients’ attention in new ways. Depending on the type of brand you’re trying to promote, your story may make the viewer feel hopeful, inspired, excited or sentimental. This has long been the purview of the advertising …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • Telling gets you a gesture. Inspiring gets you action and longevity.
    • Stop worrying about whats next & concentrate on executing/delivering on whats now. BUT... have an eye to whats coming.
    • Data has incredible value, but is not the end all and be all. Use data to inform and let judgement be your guide.
    • Social data is great, and needs to be utilized, but do not overlook the value of participation and observation.
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    • Read @TedRubin's post via : Why Learn-Learn Is Better Than Win-Win in a Social Media Plan...
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