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In today’s complicated media landscape, the content crush is relentless. Tech start-up inPowered has come up with a way to help brands leverage third-party expertise through sharing. “Promoted content that contains third-party affirmation is clearly the most effective type of earned media,” inPowered Co-Founder and CEO Peyman Nilforoush says. inPowered has come up with its …

In our look at hundreds of native advertising experiences that sprung up in the last year, we found that for the most part, the overall quality of content improved between 2013 and 2014. But authenticity, transparency and editorial value continue to be areas for improvement, with quite a few native ads coming up a little …

“Whoever tells the best stories goes home with the most marbles,” says Jeremy Waite, yarn-spinner extaordinaire. Waite, who is also Head of Digital Strategy, EMEA, at ExactTarget/Salesforce.com, and will be a keynote speaker at Brand Innovators Content Marketing London on November 11, recently published his list of the “7 Models of Storytelling for Brands.” Based …

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by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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