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“Whoever tells the best stories goes home with the most marbles,” says Jeremy Waite, yarn-spinner extaordinaire. Waite, who is also Head of Digital Strategy, EMEA, at ExactTarget/Salesforce.com, and will be a keynote speaker at Brand Innovators Content Marketing London on November 11, recently published his list of the “7 Models of Storytelling for Brands.” Based …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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