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Poppin is one of the best brand stories of the past few years in the e-commerce space. It has taken boring and necessary (office products) it turned the whole category into bright, colorful and optional. You can always go get a new stapler. You would need to go to Poppin to find a Carolina Blue …

You don’t often hear “wearable tech” and “pragmatic” in the same sentence. But Anders Nelson CEO and co-founder or Erogear isn’t afraid to do that. He describes himself as a “high-energy pragmatist with an overactive hypothalamus. 
 I create technology other people aren’t making. Something that is actually new and allows people to connect in …

Let’s just say Skin Authority CEO Celeste Hilling is ambitious. Ambitious as in she describes her company as “Weight Watchers meets Zappo’s.” Ambitious as in she wants her company to be the Apple of skincare. Now she’s making that aspiration closer to reality as the boutique lifestyle brand has made radically personal connections to its …

It used to be Monster Cable. That was before digital music, digital media and even PCs. If you considered yourself a musician you had Monster Cable patch cords for your mike and guitar. If you considered yourself an audiophile, you had only Monster speakers and speaker cables. Now it’s Monster. The company founded in 1979 …

Since Joining L’Oréal USA as Chief Marketing Officer in April of 2010, Marc Speichert has been a driving force for marketing and brand innovation in labs, market research as well as in digital and media investments. One of his missions has been to drive greater synergies between brands and divisions, which is no simple task. …

It is Friday, June 7 and the New York City weather doesn’t seem to respect that it’s National Doughnut Day. The remnants of a tropical storm are drenching Manhattan in record proportions but if you’re going to spend lunchtime in this mess, perhaps the best guy to spend it with is Dwayne Chambers. He’s the …

Digital is fundamentally reshaping how we market to our consumers. Just as they are learning about and adapting to new technology in their everyday lives, we must constantly adapt our strategies to ensure we are speaking to them where, when, and how they want to be spoken to. There are few places where this is …

Yuchun Lee, Vice President, Enterprise Marketing Management, IBM Industry Solutions, spoke with Forbes first about the findings from IBM’s “State of Marketing 2012” study which surveyed more than 350 marketing professionals across a wide range of industries and geographies. Issued today, the survey finds that chief marketing officers and chief information officers must join forces …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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