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You wouldn’t call Green Bay Packers linebacker Clay Matthews a Fathead. But he is one. In fact, he’s one of the biggest selling decals for the Detroit-based graphics and decal company that has taken its NFL franchise and grown tremendously with life-sized decals of Eli Manning, Ben Roethlisberger, Adrian Peterson and others. But the Fathead …

Once a technology gets its own slang, it has officially arrived. And so it is with “geek chic.” The upcoming New York City Fashion Week, capped by the Brand Innovators Fashion Brand Summit, will have its share of wearable technology. This intersection of technology and fashion is being led by Google Glass in terms of …

When we last checked in with Frank Andoni his company was named as one of the Brand Innovators Top 25 Brands To Watch and Detroit was not yet in bankruptcy. One of these things has changed. Obviously Detroit’s fiscal status is not as independent as it was back in May, but for Troy-based Twisted Water …

A lot of companies spend hundreds of thousands of dollars on brand image, naming and messaging. At Hanz de Fuko, they’re a little more instinctive. According to CEO David Alfonso, when the LA-based men’s hair care brand wanted to craft an international, diverse and unique name it thought “a German man marries a Hispanic woman …

You could make a strong argument that the most creatively branded product in history is the diaper. Consider what they do. Now consider what has been done with them. P&G’s Pampers has become a content marketing icon, virtually launching a legion of mommy bloggers. Colgate-Palmolive’s Huggies is a case study in customer retention and loyalty. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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