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The WWE SummerSlam takes place Sunday night. Before you write that off to another collision of divas (Maria Menounos) and muscle men (John Cena) take another look. The WWE is breaking new ground in social media and even Google Glass. In fact, the event might be the first time that Google Glass has been used …

Love or hate the Activision game Call of Duty, but it is among the most valuable brands in the world. Parents hate it for its violence and gun glorification. Its fans (8 to 80) love it for the same reasons. One thing is tough to argue. In November 2012, Call Of Duty: Black Ops II …

You could buy a new Mercedes-Benz for a million dollars. That would be the SLR McLaren 999 Red Gold Dream Ueli Anlike. You could buy a 2014 SLS AMG for about $200k. That E-class you’d love to own will set you back around $51,000. Within the next month, the concept of owning a Mercedes will …

Gap launched its fall campaign yesterday, taking the brand further into digital marketing but also stressing that it is “the broadest-reaching campaign in the company’s modern history,” reflecting the dramatically changing media landscape. The global marketing campaign – “Back to Blue” – celebrates the brand’s heritage by innovating on content marketing and social platforms. It …

More high-tech from the consumer packaged goods space. Last week Haagen-Dazs launched an augmented reality app on its new packaging, and now one of the most iconic packages in the world will get the AR treatment. That package: The Wheaties box. The new campaign is launching with the brand’s newest athlete, NFL MVP Adrian Peterson. …

In the mobile networking business there’s only one brand metric that matters: Customer churn. T-Mobile announced today that its somewhat risky brand strategy of dropping out-of-pocket costs for smartphones has paid off for Q2. It added 678,000 total branded net customer additions for the quarter, including branded postpaid net additions of 688,000 and branded prepaid …

Kellogg’s is adding some fuel to its revamped Special K line, with a multi-level marketing campaign and a new twist on using social media to promote it. Aimed at women “dedicated to positive weight management” the brand is announcing a new line of products, Special K Nourish. The ingredients include a multi-grain blend of superfoods, …

When it was first re-launched in the US in 2011, the Fiat brand took some heat for lacking creativity. It’s trying to shake that reputation, even re-positioning itself as “the brand stands for discovery through passionate self-expression.” It’s now taking to social media to engage with its younger consumer segment and encourage that self-expression. Fiat …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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