Where Brand Marketers Come to Learn, Comment and Connect

Jeep wants to bring back the road trip. A more fuel-conscious road trip mind you than the old-fashioned Easy Rider, The Hangover, or Sideways road trip of Hollywood imagination. This one marks the Chrysler brand’s new online and social media initiative to announce two fuel-efficient models. Announced today, the Jeep “30 Miles of Freedom” initiative …

In spring 2014, BMW will bring its first electric car to market in the US. It is already being prepped for UK delivery later this year and the brand is claiming a “world-first” artificial intelligence application to promote the BMW i3 through an automated information service for UK customers. ‘BMW i Genius’ uses specially developed …

Pinterest is becoming a major player in NYC’s Fashion Week.Today the social imaging network followed up on its exclusive for the J. Crew catalog by announcing a Pinterest Fashion Week hub, appearing at pinterest.com/fashionweek, where designers, brands, and style experts from the event will post exclusively on the show and upcoming fashion trends. Brand Innovators …

The U.S. Open goes into full swing this week, with several brands looking to capture its upscale audience. The highest profiles you’ll see online come from IBM, American Express and Westin. IBM is using its brand presence to take big data and consumer engagement technology to a new level. Today IBM announced it will serve …

The last time Edge shave gel launched a Twitter campaign the network had 105 million registered users. That was 2010. Now it has 500 million. Not a bad time to revisit what was a successful campaign for the Energizer Brands men’s care brand as it announced the return of “Edge Irritation Solutions.” It is a …

P&G has announced it’s at 35 percent. Most predictions for digital marketing budgets will hover around 25 percent of the total spend. But the pressure on that number increases and should break through all projections in the automotive sector. That’s one of the conclusions to be drawn from the analyst report on the business released …

Officially, New York City’s Fashion Week runs from Sept. 5 to 13. Fashion brands are getting an early jump on consumer engagement and positioning with radical departures from standard fall catalog delivery and innovative usage of social media. On Monday J. Crew rocked the business by putting its entire fall catalog exclusively on Pinterest. On …

The summer of iconic brands continues. As it approaches its 100th anniversary this Labor Day, Harley-Davidson unveiled its new lineup of 2014 motorcycle models today during the company’s annual Summer Dealer Meeting in Denver, Colo. The intro marks what the company calls “landmark product development effort” called Project Rushmore. It also marks a deeper commitment …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    No public tweets
Categories
presented by Brand Innovators LLC