Where Brand Marketers Come to Learn, Comment and Connect

Expert Marketer Magazine has named the book Return on Relationship™: The New Measure of Success by Brand Innovators’ Acting CMO Ted Rubin a finalist in the Marketing Book of the Year 2014 competition. This competition, organized by EMM and its advisory board, determined Rubin’s book to be among the top 20 marketing tomes released last …

JetBlue Airways on Thursday became the first airline to use high-speed Ka-band satellite connectivity with the launch of its new Fly-Fi™ branded inflight Internet product. As the next-generation inflight Wi-Fi, Fly-Fi™ allows travelers in-flight online access at the same speeds they’re accustomed to using at home and office. “Customers should demand fast broadband and should discover …

A high-ranking Diet Coke executive indicates the brand may be required to polish up its image due to growing consumer concerns over artificial sweeteners. On a press call with financial analysts this week, Coca-Cola’s North American and Latin American chief, Steve Cahillane, shared that Diet Coke is “under a bit of pressure” as a result of …

This holiday season, busy consumers will be enticed to shop at Sears and Kmart from remote locations such as airports, bus shelters and malls, where the retail chain has installed “mobile shopping walls.” These walls feature popular toys from Sears’ online Toy Shop and Kmart’s Fab 15 toy list that can be purchased using Quick …

It’s rare that you will see a brand launch its first major brand campaign with clearly delineated goals and an unorthodox media strategy. Olive oil market leader Filippo Berio is doing exactly that with a new integrated campaign launched last week. “We’ve only been available west of the Mississippi since 2002,” says marketing VP Dave …

Dodge and Paramount Pictures aren’t being shy about the size of their new marketing partnership. It is, they say, “the biggest ever original content promo.” And Ron Burgundy is on the scene. Will Ferrell will reprise his role as “Ron Burgundy” as the new face of the new 2014 Dodge Durango as the brand launches …

Hallmark is putting an innovative spin on brand partnerships and the more difficult side of its brand promise. It’s easy to send a birthday card or get well message. But much harder to communicate gracefully with people in long-term hospital stays or serious illness conditions. Last week it announced that it is forming a strategic …

As the Brand Innovators Content Marketing Summit opens in Dallas, this area of digital branding is arguably the hottest game in town. It will be a $120 billion business by the end of the year. More than 86 percent of all brands have adopted it and 78 percent of all CMOs think it is “the …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    No public tweets
Categories
presented by Brand Innovators LLC