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Dodge – a brand that likes to flex its muscle cars – upends that tradition with its summer campaign for the New 2014 Dodge Dart. The result is a testosterone-fueled send-up of male stereotypes that is hilarious and sly, ticking things up a notch in what is still a relatively new format: content marketing series. …

The Wall Street Journal began reporting earlier this month that Procter & Gamble would divest of 100 brands. Then the venerable news pub named names, with Ivory soap, Duracel batteries and the Cheer and ERA detergents potentially on the chopping block, according to a story on the pub’s

The Coca Cola Company is upping its caffeine quotient, acquiriing a 16.7% stake in Monster Beverage for $2.15 billion. Monster is the largest manufacturer of energy drinks in the U.S., and uniting with the nation’s largest soft drink supplier is an agreement in which analysts see numerous benefits, for both sides. Monster stock rose 22% …

As Brand Innovators gears up for its Fashion Week summit Sept. 12, so does everyone else. Multinational fashion and lifestyle brand Opening Ceremony has again teamed with director Spike Jonze, this time to showcase its Spring/Summer 2015 collection as a genre-busting one-act play. Jonze (Her, Adaptation) will direct the project from a script he co-wrote …

Dunkin’ Donuts has cast its net for a social media haul, launching the “Take a Bite, Take a Pic” campaign in conjunction with The Discovery Channel’s Shark Week. So far, the results are coming as quick as they can reel ‘em in, with people posting photos of themselves taking a bite out of their favorite …

Global snack powerhouse Mondelez International has today named Mark Clouse to the newly created position Chief Growth Officer. Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, including marketing, and his appointment coincides with the news that Mondelez Executive VP and Chief Category and Marketing Officer Mary Beth …

By eliminating some of its color, Coca-Cola cans could become greener. Design studio Ryan Harc created concept packaging for a colorless can design that eliminates toxic manufacturing materials while retaining elements of the brand. The can will reduce the cost of recycling and pollution. Ryan Harc designed the can with a convex logo as an …

Innovative new brands that prove the spirit of entrepreneurship is alive and well in America are the basis of the 2014 Brand Innovators Made In America Top Brands To Watch. This second annual celebration of achievement spotlights 10 new brands that have made a mark, surmounting the odds to establish themselves in a demanding consumer …

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by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Great post... 6 Top Old School Social Media Services I Still Use Today http://t.co/DoMWkpZ7re via
    • Consider it supported, ... RT : would you consider supporting my campaign? https://t.co/EcBoKYMeVv
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
    • Mktg & Pavlov's Dog... people do not react like dogs anymore, more like cats... they come when & if they feel like it.
    • Stop thinking merely Networking and go beyond by building community.
    • Dodge Engages Shtick Shift “Don’t Touch My Dart.”... http://t.co/WrQHU6GX9b
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