Where Brand Marketers Come to Learn, Comment and Connect

What is possible with disruption, when you look beyond a product? When you look beyond a service? When the world adapts to you, rather than you adapting to the world? Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes …

Music powerhouse Clear Channel has consummated its digital engagement, wedding its roster of ad-supported consumer services under a new name, iHeartMedia. The re-branding reflects the 21st century achievements of a company named for 20th century technology, explained company Chairman and CEO Robert Pittman, noting “when I look at iHeart and digital, it’s the core of …

In what can be seen as either a happy accident or a giddily successful film tie-in, Miller Lite has leveraged an Anchorman 2 appearance for vintage white-label can into a successful rebranding at retail. Anchorman 2: The Legend Continues was released to domestic theaters December 13. In January, the new-old look was set to hit …

Dodge – a brand that likes to flex its muscle cars – upends that tradition with its summer campaign for the New 2014 Dodge Dart. The result is a testosterone-fueled send-up of male stereotypes that is hilarious and sly, ticking things up a notch in what is still a relatively new format: content marketing series. …

The Wall Street Journal began reporting earlier this month that Procter & Gamble would divest of 100 brands. Then the venerable news pub named names, with Ivory soap, Duracel batteries and the Cheer and ERA detergents potentially on the chopping block, according to a story on the pub’s

The Coca Cola Company is upping its caffeine quotient, acquiriing a 16.7% stake in Monster Beverage for $2.15 billion. Monster is the largest manufacturer of energy drinks in the U.S., and uniting with the nation’s largest soft drink supplier is an agreement in which analysts see numerous benefits, for both sides. Monster stock rose 22% …

As Brand Innovators gears up for its Fashion Week summit Sept. 12, so does everyone else. Multinational fashion and lifestyle brand Opening Ceremony has again teamed with director Spike Jonze, this time to showcase its Spring/Summer 2015 collection as a genre-busting one-act play. Jonze (Her, Adaptation) will direct the project from a script he co-wrote …

Dunkin’ Donuts has cast its net for a social media haul, launching the “Take a Bite, Take a Pic” campaign in conjunction with The Discovery Channel’s Shark Week. So far, the results are coming as quick as they can reel ‘em in, with people posting photos of themselves taking a bite out of their favorite …

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by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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