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By eliminating some of its color, Coca-Cola cans could become greener. Design studio Ryan Harc created concept packaging for a colorless can design that eliminates toxic manufacturing materials while retaining elements of the brand. The can will reduce the cost of recycling and pollution. Ryan Harc designed the can with a convex logo as an …

Innovative new brands that prove the spirit of entrepreneurship is alive and well in America are the basis of the 2014 Brand Innovators Made In America Top Brands To Watch. This second annual celebration of achievement spotlights 10 new brands that have made a mark, surmounting the odds to establish themselves in a demanding consumer …

Barely a week after it’s aborted merger with Omnicon, advertising giant Publicis Groupe this morning announced a multi-year deal with Facebook that some anaylsts are valuing at $500 million. The deal is noteworthy not only for its overall value, but in that the world’s third largest advertising consortium is shifting such a substantial portion of …

Mondelēz International, Inc. entered into an agreement with online content purveyor NowThis News that sees the snack manufacturer establishing a “digital newsroom” at NowThis in New York. Dubbed Blink Studios, the new unit is designed to make Mondelēz more nimble in responding to market factors and real world events, providing access to 24/7 production facilities …

Rollicking Tongies! KISS frontman Gene Simmons and sassy swingers The Pointer Sisters rocked the house at the inaugural Tongie Awards ceremony, a brand ad competition sponsored by Santa Monica-based creative agency Tongal. Tongal has created a unique niche for itself, building a global community-sourced platform for content that matches brands with talent. This first kudofest, …

Can Russian incompetence translate to an international marketing boon for a popular U.S. food brand? “Sochi Olympics: 5,000 cups of Chobani Greek yogurt are detained” headlined The Los Angeles Times, “Russia blocks Chobani yogurt from Winter Olympics, straining relations,” warned Fox News, “Shipment of Chobani yogurt to U.S. Olympic athletes in Sochi is BLOCKED” blared …

“If only I could make this message go viral,” intones Scarlett Johansson in an ad for SodaStream produced for Super Bowl XLVIII this weekend. Indeed, while spots for the annual NFL championship sell for $4 million per half-minute (or about $134,000 per second), it’s the “free” pass-around exposure that is the real gold ring. “Last …

Expert Marketer Magazine has named the book Return on Relationship™: The New Measure of Success by Brand Innovators’ Acting CMO Ted Rubin a finalist in the Marketing Book of the Year 2014 competition. This competition, organized by EMM and its advisory board, determined Rubin’s book to be among the top 20 marketing tomes released last …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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