Where Brand Marketers Come to Learn, Comment and Connect

The Coca Cola Company is upping its caffeine quotient, acquiriing a 16.7% stake in Monster Beverage for $2.15 billion. Monster is the largest manufacturer of energy drinks in the U.S., and uniting with the nation’s largest soft drink supplier is an agreement in which analysts see numerous benefits, for both sides. Monster stock rose 22% …

As Brand Innovators gears up for its Fashion Week summit Sept. 12, so does everyone else. Multinational fashion and lifestyle brand Opening Ceremony has again teamed with director Spike Jonze, this time to showcase its Spring/Summer 2015 collection as a genre-busting one-act play. Jonze (Her, Adaptation) will direct the project from a script he co-wrote …

Dunkin’ Donuts has cast its net for a social media haul, launching the “Take a Bite, Take a Pic” campaign in conjunction with The Discovery Channel’s Shark Week. So far, the results are coming as quick as they can reel ‘em in, with people posting photos of themselves taking a bite out of their favorite …

Global snack powerhouse Mondelez International has today named Mark Clouse to the newly created position Chief Growth Officer. Clouse, 46, will be accountable for all of the key areas of the company’s growth strategy, including marketing, and his appointment coincides with the news that Mondelez Executive VP and Chief Category and Marketing Officer Mary Beth …

By eliminating some of its color, Coca-Cola cans could become greener. Design studio Ryan Harc created concept packaging for a colorless can design that eliminates toxic manufacturing materials while retaining elements of the brand. The can will reduce the cost of recycling and pollution. Ryan Harc designed the can with a convex logo as an …

Innovative new brands that prove the spirit of entrepreneurship is alive and well in America are the basis of the 2014 Brand Innovators Made In America Top Brands To Watch. This second annual celebration of achievement spotlights 10 new brands that have made a mark, surmounting the odds to establish themselves in a demanding consumer …

Barely a week after it’s aborted merger with Omnicon, advertising giant Publicis Groupe this morning announced a multi-year deal with Facebook that some anaylsts are valuing at $500 million. The deal is noteworthy not only for its overall value, but in that the world’s third largest advertising consortium is shifting such a substantial portion of …

Mondelēz International, Inc. entered into an agreement with online content purveyor NowThis News that sees the snack manufacturer establishing a “digital newsroom” at NowThis in New York. Dubbed Blink Studios, the new unit is designed to make Mondelēz more nimble in responding to market factors and real world events, providing access to 24/7 production facilities …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • Create marketing strategies w/ focus on engaging over time, it will help turn 1x purchasers into long-term consumers
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    • Do not simply listen to what people are saying, hear them, react to them, and then drive action.
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