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Jorge Cosano has been named Chief Strategy & Innovation Officer for American Media, Inc., a media empire specializing in fitness and celebrity brands that boasts print circulation of 7.1 million copies and 45 million unique digital users monthly. Cosano joins from L’Oreal, where he worked since 2006, leading the Incubator for New Businesses and developing …

After leaving Walgreens nearly two years ago to join Cambell Soup Company, Adam Kmiec is rejoining the Deerfield, Illinois-based firm in the newly-created position Senior Director, Social Media and Content. “When I left Walgreens it wasn’t an easy decision. Walgreens was and remains a tremendous organization with a leadership and culture, few can rival,” Kmiec …

Ed Martin has exited Hershey to assume Chief Marketing Officer duties at Zaycon Foods, the Spokane, WA-based farm-fresh firm. Martin was most recently Director of Mobile Marketing for The Hershey Company, and has also held senior positions at Coca-Cola, The Kellogg Company, Citi and Ford. “Ed has worked with leadership in nearly every sector I …

Paul Marcum has joined Bloomberg Media Group as Head of Global Digital Innovation, a newly created position. Marcum heads to his new berth from GE, where he was Director of Global Digital Marketing and Programming. At Bloomberg, he will focus on developing commerce opportunities, strategizing and implementing creative ideas with profit potential across the entire …

Legendary Entertainment has named Emily Castel Chief Marketing Officer. Castell joined the Legendary team in May, when the company acquired her FIVE33 marketing firm, with offices in Los Angeles and London. The firm, founded by Castell in 2007, had initially been retained by Legendary to market the Guillermo del Toro’s Pacific Rim, a summer release, …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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