Where Brand Marketers Come to Learn, Comment and Connect

One of the better BtoB bloggers is SAPs Michael Brenner. His most recent work has been in tandem with Joe Pulizzi’s book “Epic Content Marketing.” Says Brenner: “The world is now swimming in content and information. While we, as content consumers, are having fun creating and consuming all of this content that moves around the …

We’ve heard a lot about the power of the CMO lately. Don’t count out his or her organizational counterpoint. The CFO is mounting something of a brand comeback. PwC and the Wharton School Of Business released a report this week that details ways that the CFO can participate in marketing without re-structuring changes that have …

Brand marketers who want to be attractive to women might want to rethink their Mondays. A new survey from Omnicom media planning arm PHD says beauty product marketers might find that Mondays are the time when women feel their least attractive. That’s one of the insights from the survey, which was launched to identify when …

One of the themes at Brand Innovators BtoB event recently was the manageable use of Big Data. It’s not a BtoB issue. In fact there is an excellent post today from David Meer today in strategy + business that should put manageable data in focus for brand marketers. Meer calls out brands like WalMart, Nike, …

Not a shocking revelation but certainly a milestone. For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. In its annual ranking, Apple claimed the top position in the report issued this morning. Google moved to #2. Coca-Cola, the brand that held the #1 position …

Brand marketers would have a hard time arguing with this statement: “Consumer willingness to take action as a result of exposure to a specific message is good proxy for how effective the advertising is.” It comes from Nielsen. More specifically, it comes from a “Consumer Trust In Advertising” report released on Thursday. And the results …

One of the elephants in the room every time brand marketers gather to talk about social media is the distinct reality that their brands will be open to rude comments, brick throwers and worse. Thought their not a packaged goods brand, at Popular Science they’re mad as hell about this and they’re not taking them …

Either fairly or unfairly, the Blackberry and RIM critiques are on. The company agreed that it has agreed to be acquired by Toronto-based Fairfax Financial Holdings Limited for $4.7 billion on Monday. Suffice to say there is a lot to be learned from a branding perspective. After all, this is a brand that Interbrand ranked at 93 …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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