Where Brand Marketers Come to Learn, Comment and Connect

Can a button-down analytics program app be the means of unfettering the wildest creative imaginings of the marketing department? The answer, surprisingly, may be yes, and most certainly is if the question is being posed to SAP Senior VP and General Manager, Big Data, Irfan Khan. Speaking at a recent Brand Innovators Big Data summit …

Of late, I’ve had a string of familiar in-store shopping experiences. I’d like X. I’d like X in color Y. I’d like X in color Y and size Z. The person helping me comes out from the back room with a disappointed look on his or her face and says, “I’m sorry, we don’t have …

Trends come in all shapes and sizes. The digital space moves so fast that we forget a trend doesn’t just mean something emerging. Something can have achieved mass and still be a trend. Trends are important, but even more so the ability to distinguish between a trend and a fad. That challenge often paralyzes organizations …

Over the past few years, the role of the Chief Marketing Officer has grown increasingly complex, thanks to the decline in effectiveness of traditional methods of messaging (like print ads, commercials) and the rapid rise of new technological solutions (social media, native advertising, ad exchanges and retargeting, to name a few). Amidst such rapid change, …

Brand Innovators co-founders Brandon Guttman (left) and Marc Sternberg join representatives from Brand Equity Leadership Award-winning firms Panera Bread and Priceline.com at the Brand Innovators Brand Equity summit, Nov. 12, 2013, at Bloomberg Media headquarters in New York. New York City, Nov. 12, 2013 – Brand Innovators today announced the winners of the first annual …

Call them brand ambassadors, influencers or simply the most valuable customers. New research is identifying key customer segments is the social sphere, and showing brands new ways to engage them. The latest comes from Ketchum, who has identified a shift in power taking place in the food industry. This shift is evident in social media …

Sustainable brand-builder BBMG is shifting the global warming paradigm, joining forces with heat-seeking actor Adrian Grenier and film producer Peter Glatzer and their SHFT.com lifestyle content platform. The entities are joining forces “to help brands create and deliver original content targeting aspirational consumers,” according to a news announcement that ties-in with the opening of the …

The ties between Twitter and TV keep getting stronger. Today Nielsen announced the commercial launch of Nielsen Twitter TV Ratings, a metric for of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “tweeters” but also the much larger “audience” of people who actually view those Tweets. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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