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“She’d be great for the role, but I’m concerned that she seems to job hop every few years.” “He’s the perfect candidate. The only red flag for me is he seems to change jobs every couple of years.” “I love her experience, but she doesn’t seem to stay at one place very long.” I’ve heard …

Social media is easy. Really, it is. Send a tweet. Build a Facebook page. Let your website visitors pin your content. It’s very easy. We see companies executing these initiatives every day. But, a collection of social media initiatives, is not social media at scale. Social media at scale? Yes, social media at scale. A …

As we close Q1 of 2014, I can’t believe we still don’t have a truly enterprise social platform, one that connects the dots and allows users to take in the big picture from a single vantage point. We have no shortage of platforms, which function like tools that go into a toolbox. Ask a social …

You are the next app. Yes, you. And you. And you over there in the back. You are all the next app. Ok, technically, not you. But, your data. No, I don’t mean your name, your email address or your birth date. Those are old school pieces of data that will continue to depreciate in …

Professional sports teams have two problems that most businesses will recognize. The first is rising costs: The steady increase of player salaries (average Major League Baseball salaries, for example, rose 5.4% to a record $3.39 million in 2013) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. The …

Ok, I lied. Well, technically, I didn’t lie per se. Sure, there’s nothing in this blog about Tim Cook, Apple or twitter. But, I didn’t lie. I just played by the wide open and loose rules of today’s publishers. See, what I did, was I link-baited you. You saw that salacious headline, “13 reasons Tim …

Read “Where The Suckers Moon”. Seriously. Before you continue with this post, go to Amazon, add it your cart and check out. It’s the greatest book ever written about the advertising industry. Randall Rothenberg, in a few hundred pages, gives all the background you could ever want or need, to help understand why the 15% …

A few years ago, the term disruption was itself disruptive. Analysts used this term to showcase the big macro changes in the marketplace; Organizations started using this term to showcase how their products would cause changes in that marketplace. But in 2014, has disruption become so commonplace that we no longer see it – that …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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