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I love predictions. A prediction, at best, is like spinning the roulette wheel. It’s a gamble. No one actually knows what’s going to happen. Well, marketing, at its best, operates on a need-to-know basis with the future, so you can’t fault us poor hacks for trying. And since modesty shouldn’t trump full-disclosure, I’ll share that …

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll …

If all you have time for is one sentence, here it is… I was 8/10. If you have even more time, thanks. Before we start the analyzing, I want to provide a few pieces of context. A few years ago I started offering predictions in the marketing, advertising and technology space. These predictions would come …

It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that helps make it stand out from the crowd and keeps people coming back for more, again and again. Let’s just say this specialty is a …

There is no shortage of lists outlining how to create great content. But the truth is, great content is both art and science. And while, the checklist approach to quality ensures that content is on “brand” it doesn’t mean it’s high quality. Focus groups and copy testing are designed to help predict performance, but if …

You don’t know s#!t from Shinola! Ever heard that saying? This World War II-era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on …

Digital spending will exceed TV spending, one-click lifetime purchases coming soon!, wearables and increased focus on mobile millennials and “dad” buyers — these are just some of the trends identified by the market leaders who made the cut as “Brand Innovators 40 Under 40 Class of 2014.” “Digital spending will exceed TV spending. The tipping …

Everyday, I hear three words on repeat from marketers: acquisition, nurturing, retention. The interesting thing is they are often spoken about in silos rather than as components of a total process that is in some parts linear and in other parts cyclical. Today’s leading-edge marketers are the ones speaking about the total Customer Lifetime Experience. …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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