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There is no shortage of lists outlining how to create great content. But the truth is, great content is both art and science. And while, the checklist approach to quality ensures that content is on “brand” it doesn’t mean it’s high quality. Focus groups and copy testing are designed to help predict performance, but if …

You don’t know s#!t from Shinola! Ever heard that saying? This World War II-era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on …

Digital spending will exceed TV spending, one-click lifetime purchases coming soon!, wearables and increased focus on mobile millennials and “dad” buyers — these are just some of the trends identified by the market leaders who made the cut as “Brand Innovators 40 Under 40 Class of 2014.” “Digital spending will exceed TV spending. The tipping …

Everyday, I hear three words on repeat from marketers: acquisition, nurturing, retention. The interesting thing is they are often spoken about in silos rather than as components of a total process that is in some parts linear and in other parts cyclical. Today’s leading-edge marketers are the ones speaking about the total Customer Lifetime Experience. …

“She’d be great for the role, but I’m concerned that she seems to job hop every few years.” “He’s the perfect candidate. The only red flag for me is he seems to change jobs every couple of years.” “I love her experience, but she doesn’t seem to stay at one place very long.” I’ve heard …

Social media is easy. Really, it is. Send a tweet. Build a Facebook page. Let your website visitors pin your content. It’s very easy. We see companies executing these initiatives every day. But, a collection of social media initiatives, is not social media at scale. Social media at scale? Yes, social media at scale. A …

As we close Q1 of 2014, I can’t believe we still don’t have a truly enterprise social platform, one that connects the dots and allows users to take in the big picture from a single vantage point. We have no shortage of platforms, which function like tools that go into a toolbox. Ask a social …

You are the next app. Yes, you. And you. And you over there in the back. You are all the next app. Ok, technically, not you. But, your data. No, I don’t mean your name, your email address or your birth date. Those are old school pieces of data that will continue to depreciate in …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Great post... 6 Top Old School Social Media Services I Still Use Today http://t.co/DoMWkpZ7re via
    • Consider it supported, ... RT : would you consider supporting my campaign? https://t.co/EcBoKYMeVv
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
    • Mktg & Pavlov's Dog... people do not react like dogs anymore, more like cats... they come when & if they feel like it.
    • Stop thinking merely Networking and go beyond by building community.
    • Dodge Engages Shtick Shift “Don’t Touch My Dart.”... http://t.co/WrQHU6GX9b
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