Where Brand Marketers Come to Learn, Comment and Connect

Prognosticators, from eMarketer and Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for Programmatic Advertising, that mix of systems, rules, and algorithms used to automate and optimize the purchase and delivery of data-driven, targeted, and relevant ads to consumers. This explosion has created a host of questions …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged this evening, October 23, at a special ‘40 Under 40′ celebration at San Francisco’s Walt Disney Family Museum, where Brand …

How to increase sales of luxury goods in a still flagging U.S. economy was the centerpiece of the Brand Innovators Luxury Brands summit, which took place July 31 at Bloomberg LLP in Manhattan. In his morning keynote address, former Mont Blanc North America President and CEO Jan-Patrick Schmitz talked about how the luxury sector has …

The brightest stars of the brand universe will shine from a single stage July 17 at Brand Innovators Content Marketing in San Francisco, at Bloomberg West on the Embarcadero. Mondelēz International media maestro Bonin Bough, AT&T marketing maverick Kirk Heinlein, First Republic Bank advertising auteur Emmi Lim and CMOs Soren Mills of Newegg and SurveyMonkey’s …

The leading marketing minds in the Detroit area gather today at the Brand Innovators Made in America Summit, taking place at the Ford Conference & Event Center in Deaborn. Dave Engbers of Founders Brewing Company, Craig Turnbull of the Detroit Red Wings, Matt Cardwell of Quicken Loans and Bobby Stephens of Buckfeet are just some …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 Midwest’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working throughout the Midwestern United States. This year’s were announced today, June 19, at a special ‘40 Under 40′ celebration at the Brand Innovators Digital Transformation and Managing Innovation, hosted …

David Teicher has been named Editor and Chief Content Officer for Brand Innovators, in which capacity he will manage content at Brand-Innovators.com and contribute thought leadership to the 30-plus live summit programs and dozens of special events Brand Innovators produces annually. Teicher joins following a stellar four-year run at Advertising Age, where he was Senior …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 East’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working East of the Mississippi. This year’s winners will be acknowledged this evening, June 11, at a special ‘40 Under 40′ celebration at the Brand Innovators Integrated Media Buying Summit, …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • TED TALKS ABOUT... RETURN ON RELATIONSHIP
    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
    • Remember... everyone influences someone.
    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
    • When marketing and engaging, don't just think effective, think appropriate. The upside and downside.
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