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Chango is kickin’ it old school. The digital advertising firm has found a somewhat unlikely success marketing itself via a glossy quarterly magazine that educates clients and the industry at large as to the nuances of programmatic and ad retargeting. Putting a fun spin on what is often a dry, technical subject is no small …

You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there? I wanted a glimpse into the future of B2B …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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