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Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2013, honoring the 40 most innovative brand marketers under 40 years old. This year’s winners will be acknowledged this evening, Oct. 17, at a special  ‘40 Under 40′ Celebration at  at the Brand Innovators Mega-Summit, hosted by Twitter at the social media …

Innovation is the order of the day at Chobani Greek Yogurt. It virtually created a huge CPG business and now has top market share. In late June it mixed innovation in product and design with the launch of 14 new flavors based on a combination of fan requests and an exploration of new ingredients Chobani …

David Bernardino is one of the Brand Innovators 40 Under 40 class 2013. But his resume reads more like a much older industry veteran. He leads innovation and licensing for Coppertone at Merck Consumer Care. Prior to joining Merck, he was at Reckitt Benckiser running the Delsym cough liquid brand, delivering double-digit growth in the …

Seth Godin to deliver keynote address at first annual Brand Innovators ’40 Under 40’ Celebration in New York, June 28 New York City, June 20, 2012 – Brand Innovators today announced the Brand Innovators ’40 Under 40’ Class of 2012, honoring the 40 most innovative brand marketers under 40 years old. This year’s winners will …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
    • Remember... everyone influences someone.
    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
    • When marketing and engaging, don't just think effective, think appropriate. The upside and downside.
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