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Ted Rubin

Ted's Posts

In his new book, “There is No B2B or B2C – Human to Human: #H2H”, my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love that statement …

Everyone’s talking about Big Data these days, and it has marketers buzzing with anticipation. In fact, data proliferation is expected to grow from 130 exabytes to 40,000 exabytes by 2020. But what does that really mean for the average business? What’s an “exabyte,” anyway? Well, an exabyte is one quintillion bytes, or one billion gigabytes. …

I’m keynoting the Brand Innovators Content Marketing Summit Thursday, Oct. 3, and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying to convince consumers to use, keep using, and share their …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Congrats & Thought-Leader/Founder & Creative/Tech lead from the start http://t.co/RVp10IFQBR
    • Be Socially Customer Obsessed, ... RT : Attract more customers on Social using these tips, ~: http://t.co/ILIckVhQzo
    • New App Outs Native Advertising... http://t.co/dcS7goXWsz
    • Truth is subjective to what your customers/shoppers/viewers think of as "their" reality.
    • Create marketing strategies w/ focus on engaging over time, it will help turn 1x purchasers into long-term consumers
    • Conversation is the ultimate content...
    • Do not simply listen to what people are saying, hear them, react to them, and then drive action.
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