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Mark Bonchek

As a catalyst for change, Mark is responsible for accelerating the transformation of Sears Holdings as the leader in integrated retail. Mark has worked with such organizations as IBM, Manpower, the Economist, and the U.S. Department of Education to develop social strategies that improve engagement, innovation, and loyalty. Mark was previously the CEO of Truman Company, the COO of TomorrowLab at McKinsey & Company, and a researcher at the MIT Artificial Intelligence Lab. Mark holds a Ph.D. from Harvard University. His thesis predicted the rise of social networking eight years before the founding of Facebook.

Mark's Posts

This blog first appeared in the Harvard Business Review, March 5, 2012. The most successful companies in business today have something in common. This trait doesn’t just make them better than the competition; it makes them fundamentally different. Where traditional companies push out messages and products, these companies pull customers in. Instead of treating customers …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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