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Leslie Dance

Leslie's Posts

Sometimes there’s so much media that it’s easy to forget why it’s there. Personally, I think we can get lost in the innovation and cool factor of all our marketing and Iose sight of why we work. We don’t drive data as our ultimate outcome. We drive growth. That’s marketing and communications in its simplest …

I was at a recent Brand Innovators conference in which one of the main topics was measurement. We have no problem measuring digital marketing in terms of page views and even conversions. When it gets to brand metrics, the issue gets a bit out of focus. However, I think digital marketing can be a critical …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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