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Jay Seideman

Jay Seideman currently serves as the General Manager of Microsoft Advertising for the Central Region, where he leads all sales & service efforts in the Midwest and over sees offices in Chicago, Detroit and Minneapolis. Jay develops and presents key company initiatives, capabilities and differentiators. He is responsible for delivering strategy, execution plan and profitability across MSN, Skype, Xbox, Exchange, Targeting, Outlook, Mobile, Video, Xbox & Windows 8. In his previous role as Senior Director of US Targeting & Exchange teams at Microsoft, Jay led both the Audience Targeting specialist teams and Microsoft’s programmatic sales efforts. Jay has been a frequent speaker at OMMA, Digital Hollywood, Ad Club of New York and the IAB, and has recently been published in AdExchanger and Digiday. Prior to Microsoft, Jay served as a Regional VP at Vibrant Media, where Jay managed sales operations and evangelized the contextual space. Prior to joining Vibrant, Jay worked at IDG, a premium trade publisher, to sell branded advertising to leading technology agencies and marketers.

Jay's Posts

Facebook’s latest moves with Atlas ad serving highlight a hard trend that is emerging in digital marketing and will accelerate in coming years. The industry is beginning to obsess over the right vendors for the right reason. Facebook’s latest ad technology illustrates a shift in marketer focus towards players who have cemented direct relationships with …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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