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John Andrews

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Remember when email had amazing open rates? 30%, 40% even 50%+ was not unheard of in the early days of email. Predictably, competition for the inbox grew and open rates plummeted. The same thing is occurring in social channels and more and more marketers pile in with more and more content. Engagement rates (the equivalent …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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