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John Andrews

John's Posts

Remember when email had amazing open rates? 30%, 40% even 50%+ was not unheard of in the early days of email. Predictably, competition for the inbox grew and open rates plummeted. The same thing is occurring in social channels and more and more marketers pile in with more and more content. Engagement rates (the equivalent …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • We need to steer clear of the word Targeting, and instead gear our conversation towards the concept of Matchmaking.
    • To truly unleash the power of Social for a company/brand we have to realize 1st off that it's not one-size fits all.
    • YES! “Old version of mktg—the four P's: Product/price/promotion/placement—has now become so transparent” ~
    • Would you like to rank on Page 1 of Google with your video? I recommend ?
    • Hope to see you all at Summit Thursday in San Francisco at the Disney Museum...
    • APPLY NOW, time running out... Want to Be the Voice of ? Narrated Audio Coming...
    • Stop worrying about whats next & concentrate on executing/delivering on whats now. BUT... have an eye to whats coming.
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