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John Andrews

John's Posts

Remember when email had amazing open rates? 30%, 40% even 50%+ was not unheard of in the early days of email. Predictably, competition for the inbox grew and open rates plummeted. The same thing is occurring in social channels and more and more marketers pile in with more and more content. Engagement rates (the equivalent …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • Real Trumps Perfect… Stop Worrying so Much and Engage! by - http://t.co/Em15CO00wz
    • Is Your Ego What’s Really Driving Your Social Presence? Great post ~via @Nichole_Kelly... http://t.co/l9bVkhAXq5
    • Van Cleef & Arpels weaves fairy tale into jewel-themed microsite. Great post ~via @cozywallet... http://t.co/q4NH6E6i36
    • I say... “Do for others without expectation of anything directly in return.” ... LIVES IT! http://t.co/ztx2mVYe4G
    • Nice! RT : Hunting down memories this weekend! http://t.co/7xbIDCsVyn
    • RT : Great points from : How to Find the ROI in Social http://t.co/HCnuebposX
    • Reputation gets you Ranking... Connections grows your Networks... & Loyalty makes you a Celebrity http://t.co/1KvzfcYAmt
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