Where Brand Marketers Come to Learn, Share and Connect

Joe Loveless

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The days of the 80/20 rule are over. Retailers can no longer rely on 20 percent of customers to bring in 80 percent of their sales. The Internet has irreversibly put the power into the hands of the customer, providing transparent, easy access to a world of choices. Now, a new marketplace has evolved. Competing …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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