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Jen Reddy

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Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has been deemed “too big,” “too mainstream” and even “over.” But, we decided to make the …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • TED TALKS ABOUT... RETURN ON RELATIONSHIP
    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
    • Remember... everyone influences someone.
    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
    • When marketing and engaging, don't just think effective, think appropriate. The upside and downside.
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