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Jennifer Burnham

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There’s social media for vanity’s sake and there’s effective content for achieving business goals. At Salesforce.com, we began to make that shift almost a year ago as our goals related to social strategy matured. We need to go beyond vanity metrics (likes and shares) to metrics that mattered to the bottom line of our brand: …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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