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Dan Slagen

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Customer relationship analysis for brands is a full-time job. Even after you have all your data, and you have program details and plans confirmed, how do you actually go about acquiring the best types of net new customers at scale? There are three core areas to focus on, which include maturity curves, affinity models and …

For most brand marketers focusing on customer acquisition and retention, having enough data isn’t the problem anymore. Don’t believe me? Go sit with your analytics team for an hour. You’ll be blown away by the amount of “knowledge” you already have in-house. The problem is that you likely have too much data. That leads to …

Today, most brand marketers optimize to CPA. Tomorrow, most brand marketers will optimize to ROI. The day after tomorrow, brand marketers will optimize to LTV. It’s odd, because we used to talk about it all the time. It was the “next thing” and the “new way to think” about customer acquisition. Focusing on the lifetime …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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