Where Brand Marketers Come to Learn, Share and Connect

Christopher Koch

Christopher's Posts

Professional sports teams have two problems that most businesses will recognize. The first is rising costs: The steady increase of player salaries (average Major League Baseball salaries, for example, rose 5.4% to a record $3.39 million in 2013) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. The …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • TED TALKS ABOUT... RETURN ON RELATIONSHIP
    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
    • Remember... everyone influences someone.
    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
    • When marketing and engaging, don't just think effective, think appropriate. The upside and downside.
Categories
presented by Brand Innovators LLC