Where Brand Marketers Come to Learn, Share and Connect

Brandon Gutman

As Co-Founder of the Brand Innovators Summit, Brandon is responsible for developing premium content which means tapping marketers from the world's most successful brands to share how they're utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes' CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.

Brandon's Posts

We spoke with Colin Westcott-Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA, about what’s keeping the Most Interesting Man in the World campaign successful. Delivering consumer craving content and utilizing Facebook as both a research tool and a marketing channel is making Dos Equis a category leader. Westcott-Pitt explains that …

We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be King. Regardless of their point of view on which electronic medium …

We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be King. Regardless of their point of view on which electronic medium …

We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be King. Regardless of their point of view on which electronic medium …

The first Brand Innovators Summit in New York City during Advertising Week brought American Express, Carnival Cruise Lines, Coca-Cola, Electronic Arts, MasterCard, New York Life, Unilever and Virgin Mobile on stage to present to a crowd of brand marketers (which included their competition). We talked with just some of the brand leaders who are participating …

With just over one full week left before Christmas, retailers are vying to be the destination for last minute shoppers while they also strive to capture incremental spend from faithful customers. We asked marketing leaders from Bonobos, Gilt Groupe, Home Depot, Juicy Couture, Lucky Brand and Sears to share their tactics. During the holiday season, …

Everyday it seems like we hear about another social media widget, mobile application or online video offering. It might be refreshing for brand marketers to know that a new, non-digital medium has surfaced and its effectiveness is being proven by such brands as Unilever, State Farm, Gatorade and Verizon Wireless. Apparel Media Group (AMG) has …

Following the press conference in New York City this week where weight loss company, Jenny, announced its new brand and their partnership with recording artist, Mariah Carey, we spoke with recently appointed CEO, Dana Fiser, about how these changes are leading to the company’s growth. Brandon Gutman: Why did Jenny drop the last name? Dana …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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